Federated Authentication in Sitecore allows you to authenticate users into the Sitecore CMS through an external auth provider. This post aims to provide guidance on how to achieve this, as well as demonstrating some powerful configuration options at your disposal when handling the mapping of claims. I will demonstrate how to take claims from Identity Server 3 and even add custom claims that can be processed by the Owin configuration.
If you want to win business start personalizing experiences. The fact is no longer up for debate. According to Salesforce research 84% of customers say being treated like a person is very important to winning their business.