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DoubleClick

DoubleClick is a complete online marketing platform that uses programmatic advertising to create display and video campaigns. The platform is a computer-controlled method enabling advertisers to purchase advertising space quickly and efficiently, sometimes in combination with smart data segments and suitable creatives.

With the help of this ad technology, marketers are able to deliver the right message to the right target group at the right time.

The DoubleClick Digital Marketing stack consists of various elements:

  • DoubleClick Campaign Manager (DCM)
  • DoubleClick Bid Manager (DBM)
  • DoubleClick Search (DS)
  • Creative Solutions (Studio)

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3/6/2019
POSITION SWITCH AT GOOGLE: ‘AVERAGE POSITION’ IS DISAPPEARING

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Changes and innovations are the only constants in the online marketing community.
Google is no exception: it recently announced that the ‘average position’ will be disappearing in September 2019 because the relevance of this statistic has decreased over the years. It is hardly a surprise, but this change does have all sorts of repercussions for reporting and optimisation techniques. We discuss the expected impacts below. 
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