DoubleClick is a complete online marketing platform that uses programmatic advertising to create display and video campaigns. The platform is a computer-controlled method enabling advertisers to purchase advertising space quickly and efficiently, sometimes in combination with smart data segments and suitable creatives.
With the help of this ad technology, marketers are able to deliver the right message to the right target group at the right time.
The DoubleClick Digital Marketing stack consists of various elements:
Letting Google handle bid calculations & campaign creation used to be a daunting idea, but since Google’s algorithms have become smarter over time, adopting these automation tactics offer a huge competitive advantage.
2019 therefore promises to be a challenging year for digital advertising experts as they need to focus even more on strategic decisions while relying on Google’s automation technologies such as smart bidding & smart campaigns.
We will zoom into these two topics in the upcoming blog posts, kicking off with smart bidding.