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The Reference developed a brand new website for Biscuterie Jules Destrooper. The result is astonishing and the whole team is, quite rightfully, extremely proud of it. It all started with... a cookie. Not only did it inspire the web design, but also the user experience. The Reference took care of the whole package: from photography to design to development.
When bvba32 asked The Reference whether we could build a new website for one of the "Antwerp Six"... Well, they didn't have to ask us twice. The bvba32 label holds no less than two high-end fashion brands: Ann Demeulemeester and Haider Ackermann. We were charged with the mission to develop a completely new website for both brands.
Not only did we think of it as quite the honor, but it also proved to be an interesting project. The key challenge was to fittingly translate the expressive worlds of Ann Demeulemeester and Haider Ackermann to an online world. It goes without saying that all of this should be paired with an optimized user experience.