Visual Website Optimizer

Conversion optimization is an efficient way to improve engagement and conversion on your website. The Reference uses Visual Website Optimizer (VWO) as a testing, optimizing and personalization tool. Thanks to the implementation of VWO there are several features available to improve the conversion rate such as:

A/B and multivariate testing

Create and A/B test different versions of your website to continuously discover the best performing versions. You can easily create different versions of your websites and landing pages using a point-and-click editor and then see which version(s) produces maximum conversion rate.

A/B testing


Visualize Visitor Behavior

Understand what attracts your visitors’ attention with heatmaps, click analytics or session recordings. These features will help you to understand your visitors’ click behavior and browsing habits. The functionality is useful for evaluating the usability of your website as it shows where visitors are clicking and what areas of a site they are ignoring.

visualize visitor behavior


You can create personalization rules that are based on many different criteria, including location, mobile device, hour of the day, cookie value, source and many more. Your website responds to personalization rules in real-time by showing specific content, by hiding content, or by adjusting the behavior of a component.


Convinced that a conversion optimization project can be of added value to your business?
Contact us, so that we discuss your project in more detail.
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