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Tips for working with Sitecore Experience Accelerator (SXA)

If you have spent time in the Sitecore community in recent years (or read Luke LaReau’s recent blog post), you have probably heard some buzz about the Sitecore Experience Accelerator (SXA). For those who are less familiar, SXA is a product that allows you to bypass a lot of the basic site setup and custom rendering work that we find ourselves doing on most projects. Among many other things, it comes with scripts to build out your site structure and a toolbox full of ‘drag-and-droppable’ renderings that can be custom-themed by frontend developers.
6 days ago
Mike Correnti
Mike Correnti
Creation and implementation

Sitecore Personalization:
the What, How and Why

Let’s be honest… showing the same content to every website visitor is a bit like serving the same meal for dinner every day. And for breakfast and lunch. Today’s digital marketing is all about context. The more you know about the context of your visitor, the more relevant you can make the experience. But how do you make this happen?
8/2/2018
Stein Peeters
Digital marketing

Own the Customer with Sitecore

Are you a customer expert? As a marketing professional the answer should be a resounding yes. Yet, many marketers, particularly in B2B struggle to show proper value. A Nielsen study shows that only 26% of CMOs feel very confident they have the right technology and resources. It is no surprise that being a customer expert is difficult. Read on to learn how to tackle the challenges on the road to owning the customer.
7/17/2018
James de la Bastide
Creation and implementation

Digital channel attribution for B2B companies

When you're working for the marketing team of a B2B company, you face specific challenges. A common challenge is how do you show the contribution of your website in a long sales cycle? Website attribution can be difficult when working with a sales team and many contact points. Another common concern is the decision on how much effort is required on social channels. Additionally, how can you determine if the emails sent are read and effective?
7/12/2018
Nina Thielemans
Nina Thielemans
Digital marketing

Sitecore Editing Experience

During my 6+ years as a content author using the Sitecore platform, I often get the question; how user-friendly is the content editing experience in Sitecore? We all know that Sitecore is praised for its advanced personalization and analytics capabilities, but we often forget that at its core, it is still one of the best content management systems around.
7/10/2018
Luke LaReau
Luke LaReau
Creation and implementation
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