First, if you were hoping to see some nudes in this article, I have bad news;
do not even bother reading further. Those of you who decided to continue
(my audience is probably 80% female by now), smart move.
'Hey Alexa, will voice search change the future of SEO?’. It sure as hell will!'
A few years ago, a mystical thing named voice search entered our world. Its future was still unsure, the abilities limited. Today, it fills us with delight to see that what once was a mystical thing, still exists and has broadened its abilities and popularity. Siri and Alexa aren’t strangers anymore and even Google joined in with Google Now. This of course changes the way we browse. It’s doubtful one would tell Google Now to look for: ‘hotels Italy cheap’. Instead, we will tell it: ‘Look for cheap hotels in Italy’. Do you see that? We use natural speeches when seeking information with voice search. That is one of the reasons why voice search will change our SEO strategies. Keep on reading if you want to keep up with these changes!
Over the last couple of years, there has been an explosion of different solutions and tools to help a marketeer in their day-to-day job. When it comes to Conversion Rate Optimization tactics like A/B testing and personalization, there isn’t a one-size-fits-all solution. However at The Reference we believe that it’s essential to select the right analytics and optimization tools for your organization.
You obviously are familiar with social media – the average internet user literally spends more than 2 hours per day on their social profiles. You probably heard about augmented reality before. But what if we told you that it’s very likely you actually have come across and even used AR on social media? Mind. Blown.
We have been attending the Mobile World Congress for many years. It has always been a good indicator of the trends coming our way. However, over the years we have learned not to jump the gun because many of the showcased technologies are still in their early days or just entered the hype phase. Our feeling about this 2018 edition is a bit different, we could not really find new shocking technologies but more an evolution and maturation. Therefore, we have baptized 2018 as a transition year.
If you’ve been in marketing for a very long time, you can fill a book with how the marketing sector changed because of the internet. Not so long ago, money was spent on billboards, television commercials and all kinds of other ways to present your brand to potential customers. Estimating the impact of each of these billboards and TV commercials required some statistical modeling and even those come with confidence intervals.
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Thinking about it, the title of this piece could as well have been the other way around. Everyone is talking about GDPR these days, but how does that fit in with the big trend of context marketing? As responsible for both marketing and privacy policies at The Reference, it pains me to say that it is all about finding the middle ground. Something that I’m sure no privacy lawyer wants to hear. There is no middle ground when it comes to the law. However, my marketing heart bleeds if I cannot use all mu precious tools to their fullest. Where to go from here and how to cope with this new dual reality?
