James de la Bastide

Sitecore 9 personalization quick wins

If you want to win business start personalizing experiences. The fact is no longer up for debate. According to Salesforce research 84% of customers say being treated like a person is very important to winning their business.

10/16/2018

James de la Bastide

Digital marketing

Sitecore Symposium 2018 – Day 4 Recap

The keynote this morning was about building trust with consumers. A very timely topic considering what has happened in recent months, particularly with Facebook. The format of this keynote was a panel, moderated by Mark Zablan, Sitecore’s CRO.

10/12/2018

James de la Bastide

Sitecore Symposium 2018

Sitecore Symposium 2018 – Day 3 Recap

Today I am going to focus on a shorter recap as the focus was mostly on the various breakout sessions. Again, the sessions attended were more closely aligned on the marketing track.

10/11/2018

James de la Bastide

Sitecore Symposium 2018

Sitecore Symposium 2018 – Day 2 Recap

Like all conferences the Sitecore keynote kicked off the official start of Symposium. Mark Frost, CEO of Sitecore, leaned into the theme of this year’s Sitecore Symposium: Elevate the Experience. Experience matters more than your product and your brand.

10/10/2018

James de la Bastide

Sitecore Symposium 2018

Defining marketing metrics that matter

Is your marketing data producing the results your business expects? According to a recent report from
The CMO Survey, the answer is probably not. Marketers plan to increase their analytics spend 200%, but that spend isn’t expected to drive much of an increase in performance.

9/20/2018

James de la Bastide

Digital marketing

Just decided on Sitecore? Stop and do these 8 crucial steps first!

You evaluated multiple CMS systems and decided to use Sitecore? Great choice! Now the work begins for a successful project. There are decisions made now that will impact the project, your costs, and your ultimate success.

7/24/2018

James de la Bastide

Strategy and consultancy

Own the Customer with Sitecore

Are you a customer expert? As a marketing professional the answer should be a resounding yes. Yet, many marketers, particularly in B2B struggle to show proper value. A Nielsen study shows that only 26% of CMOs feel very confident they have the right technology and resources. It is no surprise that being a customer expert is difficult. Read on to learn how to tackle the challenges on the road to owning the customer.

7/17/2018

James de la Bastide

Creation and implementation

3 Reasons Marketers Should Demand a Sitecore 9 Upgrade

Discover the new features of Sitecore 9 that make it a must upgrade for marketers. Sitecore Forms and Automation have been developed from the ground up to replace the Web Forms for Marketers and Engagement Plans respectively. The new xConnect will enable marketers to personalize content from data contained in 3rd party systems. Read on to learn why you should upgrade to Sitecore 9.

6/25/2018

James de la Bastide

Creation and implementation

Don’t generate leads -- do this instead

I wish I had tracked the number of times that the goal of a customer was to generate more leads. Since I didn’t, anecdotally (no not literally or technically :)) I would say 90%+ have that as a goal for their marketing efforts. It makes sense, who wouldn’t want more leads?

James de la Bastide

Digital marketing

Blog posts by James de la Bastide

Sitecore 9 personalization quick wins

Sitecore Symposium 2018 – Day 4 Recap

Sitecore Symposium 2018 – Day 3 Recap

Sitecore Symposium 2018 – Day 2 Recap

Defining marketing metrics that matter

Just decided on Sitecore? Stop and do these 8 crucial steps first!

Own the Customer with Sitecore

3 Reasons Marketers Should Demand a Sitecore 9 Upgrade

Don’t generate leads -- do this instead

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