Automating Google Ads anno 2019 - where are we?
Letting Google handle bid calculations & campaign creation used to be a daunting idea, but since Google’s algorithms have become smarter over time, adopting these automation tactics offer a huge competitive advantage.
2019 therefore promises to be a challenging year for digital advertising experts as they need to focus even more on strategic decisions while relying on Google’s automation technologies such as smart bidding & smart campaigns.
We will zoom into these two topics in the upcoming blog posts, kicking off with smart bidding.
5/29/2019
