Blog posts by Thomas

Over the last couple of years, there has been an explosion of different solutions and tools to help a marketeer in their day-to-day job. When it comes to Conversion Rate Optimization tactics like A/B testing and personalization, there isn’t a one-size-fits-all solution. However at The Reference we believe that it’s essential to select the right analytics and optimization tools for your organization.

The ‘Cookie Consent’ of the new European General Data Protection Regulation (GDPR) is a regulation that will have a big impact on marketers. According to the GDPR, Cookies can be considered as personal data and therefore requires an explicit ‘consent’ via an ‘affirmative act’, like checking a checkbox or clicking a button. To understand the cookie consent and how this will impact digital marketing, it’s important to understand the purpose and use of cookies on the web.

Sitecore Analytics is more than the reports you can consolidate in the Experience Analytics module.
The power of Sitecore Analytics can primarily be found in its integration with the complete Sitecore Experience Platform. A solid Sitecore Analytics configuration is key to fully benefit from all the features in Sitecore such as profiling, personalization, path analyzer, A/B testing etc.

Integration between different systems and data is an important criterion for your digital architecture. So connectivity is an essential component of your digital roadmap. Sitecore 9, the new version of Sitecore which is launched during the Sitecore Symposium 2017, provides a powerful solution for this connectivity in the form of xConnect.

Sitecore Analytics is rather new or unknown for most marketers. In this article I will elaborate the benefits and possibilities of Sitecore Analytics, compare the functionalities with Google Analytics and describe how these two solutions can enrich each other.

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Google Analytics User Conference is definitely a conference that we look forward to every year. The focus, of course, was Google Analytics. But both on a technical and strategic level the conference was about much more than just about web analytics. Year after year, broadening the focus becomes a clearer trend. Here are a few takeaways that The Reference would like to share with you.

On March 15, Google announced the Google Analytics 360 Suite. This is a collection of enterprise products to help you to better understand your customers on the basis of marketing and other data. Thanks to these insights, you can create a personal and meaningful experience that will contribute to a higher efficiency of your marketing efforts.