How Google's new Algorithm will penalize non-mobile friendly web pages
Whether you want to call it the mobilegeddon, mobilepocalypse, mobocalypse or the mopocalypse, the next Google Algorithm update will be introduced this April 21th, 2015. The amount of buzz and imaginative nicknames given to this update, shows how 'apocalyptic' and influential this update promises to be for millions of websites. But isn't this a little exaggerated? Let's put it into perspective:
As from April 21st, when the Google algorithm update is introduced, Google will be using mobile friendly factors in the mobile search results. This means that web pages that are NOT conform to the responsive standards, will be penalized. In other words, Google is going to lower their ranking.
Furthermore, Google will display a mobile friendly label next to the page's link in the search results. This allows mobile users to see which web page is perfectly optimized for mobile and should work fine on their mobile device.
But, according to the latest update from the SEMPost concerning the Brighton SEO conference on April 10th, we have to put the so-called 'mobocalypse' in the right perspective. Gary Illyes, Google Webmaster Trends Analyst, said that the update will not impact every single aspect of mobile search results. As he puts it: 'It will only apply to the organic mobile search listings of the 10 blue links'.
This implies that the local pack listings -the list of companies above the search results, composed by Google- are still safe and will not be affected.
This means that a local company that does not have a mobile friendly website yet, and that appears in the Google Pack list, should not expect to see any changes regarding the ranking yet.
Why this update?
That the reason for the update is in fact a very logical next step, is explained as follows on the Google Webmaster Central blog:
"When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps. As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns."
Is your website mobile friendly?
Not sure if your website is mobile friendly? No problem, Google recently launched a tool to check the mobile friendliness of your website.
Didn't pass the test? Don't hesitate to contact us. We will gladly assist and advise you with your upcoming digital marketing projects.
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