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Letting Google handle bid calculations & campaign creation used to be a daunting idea, but since Google’s algorithms have become smarter over time, adopting these automation tactics offer a huge competitive advantage.

2019 therefore promises to be a challenging year for digital advertising experts as they need to focus even more on strategic decisions while relying on Google’s automation technologies such as smart bidding & smart campaigns. 

We will zoom into these two topics in the upcoming blog posts, kicking off with smart bidding. 

'Hey Alexa, will voice search change the future of SEO?’. It sure as hell will!'

A few years ago, a mystical thing named voice search entered our world. Its future was still unsure, the abilities limited. Today, it fills us with delight to see that what once was a mystical thing, still exists and has broadened its abilities and popularity. Siri and Alexa aren’t strangers anymore and even Google joined in with Google Now. This of course changes the way we browse. It’s doubtful one would tell Google Now to look for: ‘hotels Italy cheap’. Instead, we will tell it: ‘Look for cheap hotels in Italy’. Do you see that? We use natural speeches when seeking information with voice search. That is one of the reasons why voice search will change our SEO strategies. Keep on reading if you want to keep up with these changes!

Over the last couple of years, there has been an explosion of different solutions and tools to help a marketeer in their day-to-day job. When it comes to Conversion Rate Optimization tactics like A/B testing and personalization, there isn’t a one-size-fits-all solution. However at The Reference we believe that it’s essential to select the right analytics and optimization tools for your organization.

If you’ve been in marketing for a very long time, you can fill a book with how the marketing sector changed because of the internet. Not so long ago, money was spent on billboards, television commercials and all kinds of other ways to present your brand to potential customers. Estimating the impact of each of these billboards and TV commercials required some statistical modeling and even those come with confidence intervals.

Sounds interesting? Learn more during our free e-commerce lunch session on March 7th.

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Sitecore Analytics is more than the reports you can consolidate in the Experience Analytics module.
The power of Sitecore Analytics can primarily be found in its integration with the complete Sitecore Experience Platform. A solid Sitecore Analytics configuration is key to fully benefit from all the features in Sitecore such as profiling, personalization, path analyzer, A/B testing etc.