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Letting Google handle bid calculations & campaign creation used to be a daunting idea, but since Google’s algorithms have become smarter over time, adopting these automation tactics offer a huge competitive advantage.

2019 therefore promises to be a challenging year for digital advertising experts as they need to focus even more on strategic decisions while relying on Google’s automation technologies such as smart bidding & smart campaigns. 

We will zoom into these two topics in the upcoming blog posts, kicking off with smart bidding. 

If you’ve been in marketing for a very long time, you can fill a book with how the marketing sector changed because of the internet. Not so long ago, money was spent on billboards, television commercials and all kinds of other ways to present your brand to potential customers. Estimating the impact of each of these billboards and TV commercials required some statistical modeling and even those come with confidence intervals.

Sounds interesting? Learn more during our free e-commerce lunch session on March 7th.

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Every second, Google processes about 40,000 search queries worldwide. Most are irrelevant to brands and are downright weird. However, a part does relate to certain ranges of products and to specific brands.

Potential customers are out there articulating exactly what they want. All that’s left to do is to listen and to provide them with relevant answers and options.

AdWords, and by extension other SEA platforms too, is a very interesting acquisition channel that is often included in the marketing mix, as it allows you to directly respond to surfers’ queries. Developing a high-performance SEA campaign is time-consuming work. Time is money – and the time your customers give you to do this needs to be used as efficiently as possible.