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'Hey Alexa, will voice search change the future of SEO?’. It sure as hell will!'

A few years ago, a mystical thing named voice search entered our world. Its future was still unsure, the abilities limited. Today, it fills us with delight to see that what once was a mystical thing, still exists and has broadened its abilities and popularity. Siri and Alexa aren’t strangers anymore and even Google joined in with Google Now. This of course changes the way we browse. It’s doubtful one would tell Google Now to look for: ‘hotels Italy cheap’. Instead, we will tell it: ‘Look for cheap hotels in Italy’. Do you see that? We use natural speeches when seeking information with voice search. That is one of the reasons why voice search will change our SEO strategies. Keep on reading if you want to keep up with these changes!

Every second, Google processes about 40,000 search queries worldwide. Most are irrelevant to brands and are downright weird. However, a part does relate to certain ranges of products and to specific brands.

Potential customers are out there articulating exactly what they want. All that’s left to do is to listen and to provide them with relevant answers and options.

Day three and also the end of ‘not your typical marketing conference’. Brace yourself for the jetlag, but do first read our latest findings!

The second day at MozCon, THE conference for online marketers, was even busier than the first. It was a day filled with marketing for 'real people'. Read our report of the second day.  -This is post 3 in a series of 4 blogposts about every 'not so typical marketing day' that our expert has spent at MozCon 2016-

Our reporter in the USA has just finished his very first MozCon day. And it seems it was a blast! Here's the report of day 1 at MozCon: 'not your typical marketing conference'!  -This is post 2 in a series of blogposts about each 'not so typical marketing day' that our expert has spent at MozCon-

The MozCon conference starts today. Does your heart skip a beat when hearing the name MozCon? Our experts tell you what to expect from the MozCon: 'not your typical marketing conference'!  -This is post 1 in a series of blogposts about each 'not so typical marketing day' that our expert has spent at MozCon-