Creative storytelling is the ability to make your brand resonate with your consumer by tapping into what already exists. Every consumer has experiences and consequently reacts emotionally. We strive to tap into this human factor to get people to invest in your product emotionally, making them much more likely to ultimately invest financially in your offering.
It is, however, hard for a brand not to get lost in the digital jungle. The virtually unlimited amount of digital channels offer plenty of communication opportunities, each with their own peculiarities.
The Reference can help you define a content strategy that serves as a framework for digital brand communication, which makes it practical and easy to answer questions such as:
Once our strategists have defined the brand and content strategy, our content team takes care of the content calendar, content production and content distribution: audiovisual assets, photoshoots, motion & video, copywriting as well as the community management of your social channels.
