Creative storytelling is the ability to make your brand resonate with your consumer by tapping into what already exists. Every consumer has experiences and consequently reacts emotionally. We strive to tap into this human factor to get people to invest in your product emotionally, making them much more likely to ultimately invest financially in your offering.
It is, however, hard for a brand not to get lost in the digital jungle. The virtually unlimited amount of digital channels offer plenty of communication opportunities, each with their own peculiarities.
The Reference can help you define a content strategy that serves as a framework for digital brand communication, which makes it practical and easy to answer questions such as:
Once our strategists have defined the brand and content strategy, our content team takes care of the content calendar, content production and content distribution: audiovisual assets, photoshoots, motion & video, copywriting as well as the community management of your social channels.
The Adecco Group is the world’s leading HR solutions partner. Adecco provide's more than 700,000 people with permanent and flexible employment every day. Adecco needed to reduce the time to bring new brand websites in different countries to market. The Reference created a solution where branded websites can be created from a common source. The candidate and recruiter portal was streamlined to use shared technology.
Located just north of Boston in Beverly, Massachusetts, Endicott is a small, seaside private college with a strong community and a proven experiential learning model. Endicott College chose The Reference to help recreate their Sitecore implementation. The end result improved the experience of the website and enabled their editors to create content more efficiently.