Creation and Implementation

The Reference defines the strategic lines and takes complete responsibility for online marketing. We also conceive, implement and maintain websites, mobile apps, e-commerce platforms, Internet of Things systems and other digital initiatives that contribute to the success of your company.

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Blog Creation and implementation
Your future is in motion … design

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Motion design is a subset of graphic design, in which designers actually bring their artwork to life through animation. The fun and aesthetic aspect of motion design is obvious, but animation can also serve a functional purpose. Exactly why it is becoming a necessary component in your marketing mix.
Blog Creation and implementation
Gesture Through UI Design

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Pulling, pinching, swiping, scrolling, tapping and typing - these tiny movements are just the tip of the iceberg when talking about gestures. They allow us to connect with our interfaces and are slowly becoming more common and more complex. It’s easy to overthink and misuse gestures intended for interactions. It’s also crucial to remember to keep the user interface parallel to the user experience during the design process.
Blog Creation and implementation
MWC2018: up to an everything connected world

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We have been attending the Mobile World Congress for many years. It has always been a good indicator of the trends coming our way. However, over the years we have learned not to jump the gun because many of the showcased technologies are still in their early days or just entered the hype phase. Our feeling about this 2018 edition is a bit different, we could not really find new shocking technologies but more an evolution and maturation. Therefore, we have baptized 2018 as a transition year.

The Reference has its office in the heart of Manhattan.
“I want to wake up in that city that never sleeps, and find I'm king of the hill, top of the list, head of the heap” – Frank Sinatra