All sorts of intervention teams are given mobile devices to simplify and accelerate processes. Company representatives have business performance figures, product documentation and prices at hand, anytime and anywhere. It offers convenience, as a connected tablet or smartphone starts up instantly and is ready for use. In comparison, a laptop can falter, cause delays or create other annoying situations.
Do you consider all the options offered by mobile devices in regard to presentations? Or do you opt for the good old PowerPoint presentation with the overly familiar transitions and animations? Or do you prefer the static PDF: the trusted copy/paste of your brochure? Then please keep reading!
PowerPoint is so simple everyone can use it. But that is exactly where the danger lies: when people put together a presentation they often use excessive text, different alignments and fonts, they mix up animations and put logos all over the place, whether needed or not. And who doesn't rely on kitschy Google Images? Rest assured, such a quickly and messily compiled presentation adds nothing to a pitch and limits the chances of success. As all of a sudden that high quality product doesn’t look such great quality any more...or put another way, you wouldn’t go to a shed to buy a Tesla, would you?
People not only listen to your story they look at it too. In industry jargon, this is termed visual storytelling.
Experience is everything, just ask Apple. They exude experience in everything they do and say: announcements, packaging, the designs of the devices, software and apps etc. Do you give enough attention to presenting your service or product to your target group? To start with, every presentation needs a message and a goal. Such as quickly and easily convincing people, smoothing out your intake process, explaining processes or presenting a boring product in a visually appealing way; reasons enough to give your presentation the necessary care. Or put in the words of the textbook cliché: “You never get a second chance to make a first impression”.
Various factors indicate the time is ripe to invest in richer and more interactive presentations. The context of the smartphone and tablet is one of them. But also the fact that HTML5, the renewed version of the HTML standard, is increasing in power and functionality. HTML5 makes it easy to develop cross platform content. The major competitor of HTML5, Flash, recently received the kiss of death from Google. An Adobe product, Flash has been around since 1996 and was mainly used in advertising banners, to build complete websites or for giving interactive presentations. It appears that HTML5 will now take over that torch. After all, an HTML5 presentation can run perfectly on a website, in a mobile application or in a Showpad, the sales enablement tool which The Reference partners with.
Furthermore, interactive presentations have the advantage of being measurable. This provides a greater understanding of the visiting and clicking behaviour of your target group(s). Additionally, it is also possible to further optimise your presentation with, for example, simple modifications to the content or by deleting it.
Creating an interactive presentation is comparable with creating a film.
The Reference uses a two phase process.
During an intake and briefing we uncover the essence of your story. What content do you want to provide to your target group(s) in an interactive way? What is the goal of your presentation? Which resources are currently available? Do you have a corporate style? What is the available operational budget? Through a subsequent workshop, we go deeper into the way in which you present today: what, if any, carriers do you use? What is the update cycle of your story? Should we store the content locally? Are we providing an online or offline story?
When we have all this information, we start developing a creative concept. We draft a mood board and determine the interactivity and navigation within your story. We present all these elements in a second workshop.Phase 2
After phase 1, we start the development, the first step is writing a comprehensive storyboard. This translates into a sketched picture of each screen with corresponding text (copywriting). After which we start really developing the full story: the presentation in a design, programming the interaction and the menu and adapting it to multilingual content, if required. The final results can be offered in various ways: closed, via a URL in your website, “wrapped” in a mobile app (smartphone or tablet) or uploaded to your Showpad application.
Please feel free to contact us to discuss the options: let’s inspire each other through an interactive story!