The importance of content in your marketing campaigns is a subject that’s been extensively written about, analyzed and proven to be the major differentiator when it comes to digital. There’s a reason the expression “Content is king” never gets old. But content on its own has no value. The only real measure of value when it comes to content is from the person that is consuming it – its relevance and its impact. When we think of content, we shouldn’t ask ourselves only how to do it better, but how to do it differently. How do we improve the customer experience and communicate with our audience on their preferred channels and within the right context of each interaction?
Up until recently if someone in digital mentioned Romania, chances are you were having a conversation on low cost development or nearshoring. While until recently Romania indeed was mainly known for exporting code, we’ve discovered that in recent years this country by the Black Sea has become much more ambitious. There is a movement going on that wants to make use of the country’s large number of software engineers and the huge potential they have in creating the services and experiences of the future. If they can keep the momentum, Bucharest might soon become one of the hotspots for UX/CX in Europe.
We handpicked for you some key takeaways from this conference which will help you design more valuable customer experiences and services.