CohnReznick is a leading accounting and consulting firm in the United States with more than 2,700 employees in 28 cities. The Reference works with CohnReznick to deliver engaging online experiences. Our expertise with the Sitecore platform and integrations enabled us to deliver a completely new web experience for CohnReznick in a short timeframe.
We sure love an adventure. So when Puratos - a Belgian family company with a worldwide reputation as expert in bakery, patisserie and chocolate - asked us to go on a quest, we didn't think twice. A few months later we launched 'The Quest for Sourdough', an extensive worldwide and participative virtual library about sourdough.
Letting Google handle bid calculations & campaign creation used to be a daunting idea, but since Google’s algorithms have become smarter over time, adopting these automation tactics offer a huge competitive advantage.
2019 therefore promises to be a challenging year for digital advertising experts as they need to focus even more on strategic decisions while relying on Google’s automation technologies such as smart bidding & smart campaigns.
We will zoom into these two topics in the upcoming blog posts, kicking off with smart bidding.