Menu
the REFERENCE

Analytics & Dashboarding

The numbers tell the tale.

And for web analytics this is no different.
The number of online actions, transactions and purchases is growing year after year. That, of course, has its advantages: when using web analytics you get detailed insights about the surf- and buying behavior of your customers and/or prospects.

Let's mention some data that you can get started with: how do users find their way to our site? What content, products or services do they find interesting? Where in the purchasing process do they drop out? These insights are truly invaluable and much more difficult to measure in the classic setup of a brick-and-mortar store.

But even if you are not into eCommerce, web analytics are indispensable on your website. How else will you know if the goals of your web strategy and website have been achieved? Web analytics are a quick win that you cannot do without to really know your online business and to make relevant adjustments.

 

KPI intake


As a company it is important to translate your overall strategic objectives into concrete applications online. In practice, in order to take into account abstract long-term goals, you must determine the short-term critical success factors. These success factors are defined as Key Performance Indicators (KPIs).

Key Performance Indicators are obviously very dependent upon the context. During the KPI workshop, all persons concerned will determine, on the one hand, what these critical success factors are, but also, on the other hand, determine:

  • how they should be grouped,
  • how they are segmented,
  • which (data) sources are involved,
  • how all this can be visualized.

Depending on these parameters, different technologies can then be activated in order to create an appropriate dashboard.

Filtered on Digital marketing All blog posts

Read our blogposts on Digital Marketing

top
The Reference has its office in the heart of Manhattan.
“I want to wake up in that city that never sleeps, and find I'm king of the hill, top of the list, head of the heap” – Frank Sinatra