FROM ANALYTICS TO BIG DATA
The Reference has a long history in web analytics expertise. From KPI definition over implementation & configuration to data analysis & reporting: our specialists have been consulting our customers for years. But things only got really interesting the moment Big Data came into the market & data analysis tools started growing exponentially.
Our fast growing team of data experts is equipped and trained to guide you in your next data project. We help you develop a data strategy & architecture, build a data warehouse & ETL set-up and create & analyze an automated reporting.
Because it is our firms belief that truly genius marketing resides in the center of performance, creativity & data, our data specialists are integrated within our digital marketing team. We aim to make data actionable and turn it into outstanding results.