Do you know the return of your digital marketing efforts?
20 years ago, when digital marketing came to the scene, the dark days were over. From that moment on, everything in marketing would be measurable, every sales result attributable to a specific marketing investment, no more waste... Or so we thought!
Read our tips and download the infographic below.
Today, with millions of euros and dollars invested in digital analytics and an ever growing range of tools, it is time to be humble again: Our third 'Digital Marketing in Belgium' survey, showed that more than half of digital marketers don’t know which percentage of total revenue can be attributed to digital marketing. And even worse, ignorance about the effectiveness of digital marketing seems to be growing when we compare this year's results to our previous surveys.
To be able to determine the ROI of your digital marketing efforts, you need to have a clear view on what you want to achieve, how you will measure the results of your efforts and which channels you will use to attain those goals.
If you want to have a clear vision, it is mandatory to take a step back. It is crucial to align all marketing efforts and tactics with the overall business goals of your company, both online and offline. Once those business goals are translated into marketing goals, you can define the KPIs. In other words: ask yourself the question how you will evaluate your online marketing efforts?
The next step is defining the metrics you will use to measure the results of your efforts, so you will be able to report back on your KPIs.
The promise of digital marketing that it would make every marketing effort measurable wasn’t a lie. We dispose of more data than ever. The difficult part is measuring the right things, collecting meaningful data and drawing the right conclusion for your business.
We can help you to better measure and understand the outcome of your digital marketing efforts.Contact us