Why Email Marketing, CRM and Marketing Automation?
Your customer is, more than ever, key for your business. It is your customer that makes or breaks your service or product. Every contact, before and behind the scenes, must be based on a relevant and personalised communication approach. Every contact, visible or not visible to the outside world, should be supported by a relevant and personalised communication strategy. Value is only created if the right message gets to the right person at the right time. By providing deep, behavior-based customer insights and intuitive engagement strategies, The Reference manages to bring your omni-channel marketing to the next level. We enable exceptional experiences for your customers and make sure you get the right results out of it.
Together, we can make a difference.
Contact us now to get started with Marketing Automation:
The key to a successful marketing campaign is in developing interactive dialogues through multiple channels. This campaign should be based on following principles:
A campaign should be channel independent to make it easier to go omni-channel (SMS, email marketing, landingpages, surveys, games, ...)
Aim to maximize automation in the running of the campaign by automating email or sms responses, flows and reporting
Manage as much as possible centrally
Personalized and adapted to the behavior and characteristics of your target group by using micro- and macro-segments
To accomplish this, you need a plan, the necessary creativity and knowledge of an efficient solution tailored to your companies' needs.
Email marketing, Marketing Automation and CRM professionalize the relationship with your customers. Sophisticated marketing campaigns are put in motion by actions of customers and prospects. This is done both online (on your website, in your apps, your emails) and offline (in your physical sites, at the cash register, in the bus shelter). Because everything is measured in event-driven marketing (EDM) we enrich the profile of the customer, allowing better segmentation and personalization.
With CRM we offer an answer to questions like:
The ultimate goal of Email Marketing, Marketing Automation and CRM is generating more satisfied and profitable customers.
To take your digital marketing communication and the relationship with your customer to a higher level you can rely on a team at The Reference which is specialized in email marketing, marketing automation and CRM. Our consultants create a strategy and roadmap in close collaboration with you. Our marketers put this plan into data-driven, multichannel (lifecycle) campaigns that are supported with the necessary logic and scripting by our developers.
The establishment of up-and cross-sell, abandoned shopping cart, and birthday campaigns for us is an everyday job. Same goes for integrations with other data sources or tools you might use in your organization.
You can trust us with the design, copywriting, integration and execution of your marketing campaigns regardless of whether you're working with Marketo, Selligent, Sitecore, Measuremail, Addemar, MailChimp or other tools.
Afterwards ingenious analysts will analyze the campaigns to make these even more effective.
How all this fits into the business strategy and how the roll-out of the CRM process will be managed, can be defined in an overall CRM strategy.Want to know more about advanced Email Marketing, Marketing Automation and CRM? Contact us.
Located just north of Boston in Beverly, Massachusetts, Endicott is a small, seaside private college with a strong community and a proven experiential learning model. Endicott College chose The Reference to help recreate their Sitecore implementation. The end result improved the experience of the website and enabled their editors to create content more efficiently.
Dealertrack is the leading provider of integrated dealership technologies. From best-in-class Sales and F&I software that improves the customer experience to a Dealer Management System that boosts employee productivity, Dealertrack is committed to the growth and success of your business. As a long term partner The Reference has continued to help Dealertrack with their digital marketing initiatives. The projects range from analytics to web solutions.
The American Society of Composers, Authors and Publishers (ASCAP) is a professional membership organization of songwriters, composers and music publishers of every kind of music. ASCAP's mission is to license and promote the music of its members and foreign affiliates, obtain fair compensation for the public performance of their works and to distribute the royalties that it collects based upon those performances. ASCAP needed for a Sitecore expert to manage their growing website needs. The Reference created a new solution based on Sitecore's helix architecture. The solution has enabled ASCAP to bring additional sites into Sitecore and to manage content more easily.
Melexis, the stock market-listed global player in the semi-conductor and sensors industry, realised in mid-2015 that its communication with the outside world was no longer in line with what the company stands for. The company worked with The Reference on a fundamental rebranding exercise and a complete rethink of its online presence.
Selligent has gathered its European partners in Amsterdam last week for some exciting news about some serious changes it is going through as we speak. A lot of great additions to the team, a flashy new branding and, most important of all, a complete makeover of the software itself. As a long-lasting partner, The Reference witnessed the changes first-hand over the last 6 months and we can tell you it has been and will be a thrilling ride. The leap they are taking on all different fronts still has to show the necessary results of course, but there are some brave steps that might very well bring in the gold.