Online Advertising

Turning media budget into integrated ideas across all digital channels.


Whether your company is looking for a lead generation strategy, always-on visibility or a big omnichannel brand campaign, our digital strategists and channel experts are keen on creating a well-designed digital media plan that reaches your goals.  

At The Reference, we provide a full service online advertising offering from concept & strategy to execution, reporting & continuous optimization. 


  • Search Engine Advertising
  • Display & video advertising
  • Social Advertising
  • Mobile Advertising  
  • Programmatic Advertising 
  • Native Advertising

What can The Reference do for me?

Our experts will assist you at every step of the way.  Whether it is about designing the perfect digital media plan or executing your entire digital communication: we know the ropes. We have a well-balanced team of creatives, performance marketers & digital strategists that will take your online advertising to the highest level. 

Would you like to discuss your project?

Feel free to contact us

Filtered on Digital marketing All blog posts

Read our blogposts on Digital Marketing

Blog Digital marketing
Sitecore Personalization: the What, How and Why

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Let’s be honest… showing the same content to every website visitor is a bit like serving the same meal for dinner every day. And for breakfast and lunch. Today’s digital marketing is all about context. The more you know about the context of your visitor, the more relevant you can make the experience. But how do you make this happen?
Blog Digital marketing
Increase your keyword coverage with Dynamic Search Ads

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Every second 63.000 searches pass through Google Search. That translates to an unfathomable amount of keywords, which companies can use in their targeting when selling products and services through search ads. This means that it would be extremely labour-intensive  – not to say impossible – to manually implement and maintain all the keywords that people use on a daily basis and that are  - on top of that - relevant to your business in your search campaigns. However, the fact that you target a specific set of  keywords in your standard search campaigns, doesn’t mean that you should miss out on the huge untapped potential of relevant traffic that falls outside of your targeting. This is where Dynamic Search Ads can bring salvation!
Blog Digital marketing
Automating Google Ads anno 2019 - where are we?

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Letting Google handle bid calculations & campaign creation used to be a daunting idea, but since Google’s algorithms have become smarter over time, adopting these automation tactics offer a huge competitive advantage.

2019 therefore promises to be a challenging year for digital advertising experts as they need to focus even more on strategic decisions while relying on Google’s automation technologies such as smart bidding & smart campaigns

We will zoom into these two topics in the upcoming blog posts, kicking off with smart bidding. 

The Reference has its office in the heart of Manhattan.
“I want to wake up in that city that never sleeps, and find I'm king of the hill, top of the list, head of the heap” – Frank Sinatra