Turning media budget into integrated ideas across all digital channels.
Whether your company is looking for a lead generation strategy, always-on visibility or a big omnichannel brand campaign, our digital strategists and channel experts are keen on creating a well-designed digital media plan that reaches your goals.
At The Reference, we provide a full service online advertising offering from concept & strategy to execution, reporting & continuous optimization.
Our experts will assist you at every step of the way. Whether it is about designing the perfect digital media plan or executing your entire digital communication: we know the ropes. We have a well-balanced team of creatives, performance marketers & digital strategists that will take your online advertising to the highest level.
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Melexis, the stock market-listed global player in the semi-conductor and sensors industry, realised in mid-2015 that its communication with the outside world was no longer in line with what the company stands for. The company worked with The Reference on a fundamental rebranding exercise and a complete rethink of its online presence.
Letting Google handle bid calculations & campaign creation used to be a daunting idea, but since Google’s algorithms have become smarter over time, adopting these automation tactics offer a huge competitive advantage.
2019 therefore promises to be a challenging year for digital advertising experts as they need to focus even more on strategic decisions while relying on Google’s automation technologies such as smart bidding & smart campaigns.
We will zoom into these two topics in the upcoming blog posts, kicking off with smart bidding.