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Strategy and Consultancy

Integrating digital into the core of your business has become imperative. We help you transform the forces of digital to sustainable results.

Digitisation is continuing unabatedly. This brings along threats and opportunities.

Every day sees a host of new possibilities to communicate with your customers, deliver them your services and perform transactions.

This creates ever increasing expectations from your customers while the competition lurks in every corner.

We help you take the right decisions during this essentially permanent digital transformation.

Because The Reference took the time to understand our company, our culture and our ambitions, our collaboration delivered a long-term result that will actively support Melexis’ growth in the coming years.

Françoise Chombar, CEO Melexis

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Jules Destrooper

The Reference developed a brand new website for Biscuterie Jules Destrooper. The result is astonishing and the whole team is, quite rightfully, extremely proud of it. It all started with... a cookie. Not only did it inspire the web design, but also the user experience. The Reference took care of the whole package: from photography to design to development. 

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Blog Strategy and consultancy
4 days ago
You’re a US company and heard about GDPR? What’s up with that?

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GDPR, a 4-letter word that caused so much uproar in Europe that even Americans heard about it. The result? A lot of changes in internal and external policies in Europe and many companies in the US with loads of questions. What’s it all about? How do we handle this GDPR-thing? Is it even necessary for us to handle it? Who can give me some straight answers? Let us tell you something about GDPR in the paragraphs below and learn to first steps to become compliant.
Blog Strategy and consultancy
5/2/2018
Is your brand smashable?

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Brands are supposed to be smashable: recognizable, even when it’s teared to pieces. Every piece, be it a logo, design, tone of voice, colors … should be able to speak for itself. This means that every form of on- and offline communication can properly represent the brand. 
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