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Strategy and Consultancy

Integrating digital into the core of your business has become imperative. We help you transform the forces of digital to sustainable results.

Digitisation is continuing unabatedly. This brings along threats and opportunities.

Every day sees a host of new possibilities to communicate with your customers, deliver them your services and perform transactions.

This creates ever increasing expectations from your customers while the competition lurks in every corner.

We help you take the right decisions during this essentially permanent digital transformation.

Because The Reference took the time to understand our company, our culture and our ambitions, our collaboration delivered a long-term result that will actively support Melexis’ growth in the coming years.

Françoise Chombar, CEO Melexis

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Jules Destrooper

The Reference developed a brand new website for Biscuterie Jules Destrooper. The result is astonishing and the whole team is, quite rightfully, extremely proud of it. It all started with... a cookie. Not only did it inspire the web design, but also the user experience. The Reference took care of the whole package: from photography to design to development. 

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Blog Strategy and consultancy
5/2/2018
Is your brand smashable?

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Brands are supposed to be smashable: recognizable, even when it’s teared to pieces. Every piece, be it a logo, design, tone of voice, colors … should be able to speak for itself. This means that every form of on- and offline communication can properly represent the brand. 
Blog Strategy and consultancy
2/15/2018
It’s all about context marketing these days, but what about privacy?

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Thinking about it, the title of this piece could as well have been the other way around. Everyone is talking about GDPR these days, but how does that fit in with the big trend of context marketing? As responsible for both marketing and privacy policies at The Reference, it pains me to say that it is all about finding the middle ground. Something that I’m sure no privacy lawyer wants to hear. There is no middle ground when it comes to the law. However, my marketing heart bleeds if I cannot use all mu precious tools to their fullest. Where to go from here and how to cope with this new dual reality? 

Blog Strategy and consultancy
1/10/2018
The Reference on top of “Positioning”

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An old wrestling expression says that you can’t get pinned when you’re on top.

Being consultants we constantly read interesting books, try out promising techniques and follow new courses to stay on top of things so you, our customers, stay on top and don’t get pinned down.

This week we take a look at “Positioning - The Battle for Your Mind” by Al Ries and Jack Trout, a golden oldie and fun read that is, surprisingly enough and despite its outdated examples, still relevant. What did we learn from it?

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