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BUSINESS STRATEGY

You too are wondering how to grow your business and stay relevant in this digital age.

You need a partner that is able to identify the right opportunities, helps you capture them and keeps delivering tangible business results.

But above all, you need a partner who knows what it means to execute on a strategy. As an integrated agency, The Reference delivers:

  • Strategic concepts that are realistic, yet ambitious;
  • Strategic roadmaps that are feasible on a marketing, technical and organizational level;
  • Strategies that are comprehensive: from the business perspective to the technical architecture, from market positioning to product development.

Our strategies are not just a checklist or a presentation. We deliver and execute on integrated, actionable roadmaps that match the rhythm of your organization

Because The Reference took the time to understand our company, our culture and our ambitions,  our collaboration has played an integral part in Melexis’ growth. Françoise Chombar, CEO Melexis

 

We work along two intertwined tracks:

  • Development and safeguarding of the long-term, strategic vision to achieve coherence in our efforts;
  • Hands-on, pragmatic, iterative programs to achieve clear business objectives.

We begin with extensive off- and on-line research, thorough end customer interviews and market and competitive analysis. A mutual understanding of your business, your customers and the market realities is a core requirement of success.

Research helps us find digital opportunities. But in order really capture these, we need a Service Design mindset. It is our role to help you think across departmental boundaries, from the outside-in, customer-first. We help lay bare the pain points and opportunities in the customer journey.

With that radically customer-centric mindset, together we create customer interactions, internal processes and systems

The next level of our collaboration is the coherent design of the complete customer experience. We help you select the right tools and solutions to keep winning the hearts and minds of your customers.

Designing the change together is one thing, realizing it is another You’ll need our experts to manage this change and move your whole business to the next level.

In short, our collaborations are the fuel of a workable digital transformation


Because The Reference took the time to understand our company, our culture and our ambitions, our collaboration delivered a long-term result that will actively support Melexis’ growth in the coming years.

Françoise Chombar, CEO Melexis

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Discover our references in Strategy & Consultancy

Jules Destrooper

The Reference developed a brand new website for Biscuterie Jules Destrooper. The result is astonishing and the whole team is, quite rightfully, extremely proud of it. It all started with... a cookie. Not only did it inspire the web design, but also the user experience. The Reference took care of the whole package: from photography to design to development. 

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Filtered on Strategy and consultancy All blog posts

Read our blogposts about strategy & consultancy

Blog Strategy and consultancy
4/3/2019
Why AI should go to Hogwarts

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It seems that artificial intelligence is not so different from the concept of Magic, as described by J.K.Rowling in her books about Harry Potter, and that both developers AND users of AI could benefit from a basic education in Hogwarts School for Witchcraft and Wizardry
Blog Strategy and consultancy
3/29/2019
7 steps to building a roadmap with confidence

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A client of ours asked us to help create a roadmap for a B2B customer service portal for one of their North American business units. They got stuck deciding on what to include in the portal and what to launch with first.

Our intense collaboration involved many of the client's stakeholders. It resulted in a roadmap where customer and business value blended perfectly together.

These are the 7 steps we took to maximize the customer portal value for our client and for their customers.
Blog Strategy and consultancy
3/25/2019
A serious introduction into the LEGO Serious Play method. No, seriously...

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The LEGO® Serious Play® method* is a method that facilitates meetings, communication and problem-solving. It can be applied in any situation where it is extremely important that we overcome habitual thinking and where we need the maximum available knowledge, input, and attention of everyone involved in order to reach our goals. Often times these meetings are on a strategic or on a team level. 

This blogpost is an introduction to the method. If you don't feel like reading, be sure to subscribe to our podcast, where you'll find an entire episode dedicated to LEGO Serious Play.
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