Integrating digital into the core of your business has become imperative. We help you transform the forces of digital to sustainable results.
Digitisation is continuing unabatedly. This brings along threats and opportunities.
Every day sees a host of new possibilities to communicate with your customers, deliver them your services and perform transactions.
This creates ever increasing expectations from your customers while the competition lurks in every corner.
We help you take the right decisions during this essentially permanent digital transformation.
Because The Reference took the time to understand our company, our culture and our ambitions, our collaboration delivered a long-term result that will actively support Melexis’ growth in the coming years.
CohnReznick is a leading accounting and consulting firm in the United States with more than 2,700 employees in 28 cities. The Reference works with CohnReznick to deliver engaging online experiences. Our expertise with the Sitecore platform and integrations enabled us to deliver a completely new web experience for CohnReznick in a short timeframe.
Through the lens of predictive medicine, Medicrea leads the design, integrated manufacture, and distribution of 30+ FDA approved spinal implant technologies that have been utilized in over 150,000 spinal surgeries to date. The Reference was chosen to create a mobile application for surgeons to interact directly with their staff. The brand and design was completely revamped to provide a more modern user experience.
The Adecco Group is the world’s leading HR solutions partner. Adecco provide's more than 700,000 people with permanent and flexible employment every day. Adecco needed to reduce the time to bring new brand websites in different countries to market. The Reference created a solution where branded websites can be created from a common source. The candidate and recruiter portal was streamlined to use shared technology.
The Reference developed a brand new website for Biscuterie Jules Destrooper. The result is astonishing and the whole team is, quite rightfully, extremely proud of it. It all started with... a cookie. Not only did it inspire the web design, but also the user experience. The Reference took care of the whole package: from photography to design to development.
Thinking about it, the title of this piece could as well have been the other way around. Everyone is talking about GDPR these days, but how does that fit in with the big trend of context marketing? As responsible for both marketing and privacy policies at The Reference, it pains me to say that it is all about finding the middle ground. Something that I’m sure no privacy lawyer wants to hear. There is no middle ground when it comes to the law. However, my marketing heart bleeds if I cannot use all mu precious tools to their fullest. Where to go from here and how to cope with this new dual reality?
An old wrestling expression says that you can’t get pinned when you’re on top.
Being consultants we constantly read interesting books, try out promising techniques and follow new courses to stay on top of things so you, our customers, stay on top and don’t get pinned down.
This week we take a look at “Positioning - The Battle for Your Mind” by Al Ries and Jack Trout, a golden oldie and fun read that is, surprisingly enough and despite its outdated examples, still relevant. What did we learn from it?