Branding: discover who you really are.

What is your brand DNA?

Your brand is one of your most important assets. It's your primary means of communicating with the outside world.

The Reference is your brand's safe haven. Brands trust us with their digital communication, because they know we will keep taking care of them.

For many brands, digital is a jungle. The virtually unlimited amount of channels offer plenty of opportunities, but it's hard not to get lost.

It's not a good idea to apply branding too strictly, as each channel has its own peculiarities. When applied too broadly and generalistic, branding loses its effectiveness.

The Reference develops a framework for (digital) branding that makes it practical and easy to answer questions such as:

  • What tone-of-voice should we use on Facebook?
  • How can I make sure our online ad campaigns are coherent with our email marketing?
  • What kind of visual supports should we use on social media?

The framework is delivered in the form of a brand house. It allows you to express your brand across each channel in a coherent fashion without losing its effectiveness. This methodology also leads to the establishment of a new or updated corporate identity.

Need help? Ask our consultants.

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Blog Strategy and consultancy
It’s all about context marketing these days, but what about privacy?

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Thinking about it, the title of this piece could as well have been the other way around. Everyone is talking about GDPR these days, but how does that fit in with the big trend of context marketing? As responsible for both marketing and privacy policies at The Reference, it pains me to say that it is all about finding the middle ground. Something that I’m sure no privacy lawyer wants to hear. There is no middle ground when it comes to the law. However, my marketing heart bleeds if I cannot use all mu precious tools to their fullest. Where to go from here and how to cope with this new dual reality? 

Blog Strategy and consultancy
The Reference on top of “Positioning”

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An old wrestling expression says that you can’t get pinned when you’re on top.

Being consultants we constantly read interesting books, try out promising techniques and follow new courses to stay on top of things so you, our customers, stay on top and don’t get pinned down.

This week we take a look at “Positioning - The Battle for Your Mind” by Al Ries and Jack Trout, a golden oldie and fun read that is, surprisingly enough and despite its outdated examples, still relevant. What did we learn from it?

Blog Strategy and consultancy
The Bot Chronicles S01E09: Domains, Contexts, Intents and Entities

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In episode 7 of this series we covered step 3 of our discovery phase in bot development (how to define our bot fuctionality). But we stopped short on it and left out the whole concept of domains, contexts, intents and entities. In episode 8 I gave you all a quick scare, and now I'm back to finish off what I started in episode 7.

In this episode we'll dive head-first into the concept of domains, contexts, intents and entities. 
The Reference has its office in the heart of Manhattan.
“I want to wake up in that city that never sleeps, and find I'm king of the hill, top of the list, head of the heap” – Frank Sinatra

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