Digital transformation

Digital is an unstoppable force.
We help your organisation cope with permanent change.

Boundless communication and virtually infinite computing power are reshaping our world: 

  • New goods and services are being introduced at a dazzling pace and they are turned into commodities faster than ever;
  • Industry boundaries are fading fast, barriers to entry dissolve and competition comes from unexpected sources; 
  • You are at the mercy of customers whose expectations are rising exponentially.

Digital has forced you to analyse and adapt your business on a permanent basis. You must keep searching for ways to cope with the reality of a future that is no longer predictable. 

The Reference designs your transformation roadmap. Not only do we design the transformation plan, we adapt your organisation by leading the change management process.

Digital roadmap

In order to integrate digital in a sustainable fashion and to create a company that flourishes in times where change is the only constant, it is required to inject digital into the core of the company and redefine its mission and vision statements.

We help you redefine your company vision and adapt it to the digital world. That is the basis for the development of a roadmap of change initiatives. That roadmap can be a series of experiments to prove hypotheses, or it can be a veritable big bang.

These strategic decisions are of course made in close collaboration with C-suite and management, but also with the people who will be executing the plans. Feasibility and positive impact are the two most important parameters in deciding the transformation path of the company.

Organisation design

Just like digitisation itself, there's no end to building a digitally integrated business.

Making digital part of your business' DNA is an organisational challenge. Digital transformation requires other ways of organising: what happens online is no longer the marketing department's responsibility. 

The continued integration of digital in your organisation required new governance models, renewed responsibilities and different forms of ownership.

Change management

Designing what the digital transformation of your company should look like is not a guarantee for sustainable success.

Even though buy-in is a priority in designing the transformation roadmap and the changes required, the actual implementation needs at least as much attention, if not more. 

It is only logical that we, as a full-service provider, offer the required support and change management for the digital transformation of your company.

Contact our consultants for any issue you want to discuss. 

The Reference has its office in the heart of Manhattan.
“I want to wake up in that city that never sleeps, and find I'm king of the hill, top of the list, head of the heap” – Frank Sinatra