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Multichannel Strategy

Nowadays, it is your customers who decide the channels through which you do business with them. Furthermore, they expect the same levels of services through all the different channels.

"Be where the customer is" seems a simple mantra, but it hides a major complexity, which demands a strategic approach

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Blog Strategy and consultancy
4/3/2019
Why AI should go to Hogwarts

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It seems that artificial intelligence is not so different from the concept of Magic, as described by J.K.Rowling in her books about Harry Potter, and that both developers AND users of AI could benefit from a basic education in Hogwarts School for Witchcraft and Wizardry
Blog Strategy and consultancy
3/29/2019
7 steps to building a roadmap with confidence

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A client of ours asked us to help create a roadmap for a B2B customer service portal for one of their North American business units. They got stuck deciding on what to include in the portal and what to launch with first.

Our intense collaboration involved many of the client's stakeholders. It resulted in a roadmap where customer and business value blended perfectly together.

These are the 7 steps we took to maximize the customer portal value for our client and for their customers.
Blog Strategy and consultancy
3/25/2019
A serious introduction into the LEGO Serious Play method. No, seriously...

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The LEGO® Serious Play® method* is a method that facilitates meetings, communication and problem-solving. It can be applied in any situation where it is extremely important that we overcome habitual thinking and where we need the maximum available knowledge, input, and attention of everyone involved in order to reach our goals. Often times these meetings are on a strategic or on a team level. 

This blogpost is an introduction to the method. If you don't feel like reading, be sure to subscribe to our podcast, where you'll find an entire episode dedicated to LEGO Serious Play.
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