Social Media Strategy

Using social media professionally requires more than occasionally posting your latest promotional offer or a cat meme on Facebook. You will see the best long-term results with a comprehensive Social Media Strategy. 

At The Reference, we see the following four components as part of this: 

  1. Social media monitoring: what can be found about your brand, competitors and topics on the internet? How do we treat this information?  
  2. (Social) content strategy: what story do you want to tell on social media?
  3. Conversation management: how will you enter into dialogue with your audience?
  4. Social advertising strategy: how will you spread your message? How will you be able to generate more sales or leads?

A good social media strategy tells a coherent story over the various social media channels and is seamlessly aligned to the overall digital strategy within your company.  Storytelling is a crucial element in this: social media enables you to raise the customer experience to a higher level by telling a visually appealing story.  

We focus on expanding a qualitative audience from potential customers to true brand ambassadors.

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The Reference has its office in the heart of Manhattan.
“I want to wake up in that city that never sleeps, and find I'm king of the hill, top of the list, head of the heap” – Frank Sinatra