The Reference is taking Marketing Automation to the next level with Marketo

Thursday, November 24, 2016 — Full-service digital agency The Reference announced it is now an official Marketo Digital Services Partner, one of the few in the Belgian market. Marketo a leading provider of engagement marketing software and solutions, was recently named a Leader in Gartner's Magic Quadrant for CRM Lead Management for the Fifth Consecutive Year. With this move, the Ghent-based agency takes its marketing automation support to the highest level.


“Our Marketo partnership is the solution that best aligns with how The Reference wants to serve its clients. We are very dedicated to help our customers exceed their business objectives. Furthermore, it gives us a great opportunity to expand our business and develop new markets beyond the other tools we’re already offering,” says Bart Roofthooft, Marketing Director at The Reference.

The Reference chose Marketo as an omnichannel marketing automation platform to help its clients develop long-term relationships with their customers and prospects, from acquisition to advocacy. This tool is setting the innovation agenda for marketing technology.

Online users interact with marketing automation platforms every day. Marketo is a solution that automates and measures tasks or workflows, in order for companies to be able to increase operational efficiency and engage with their prospects. In its most basic form, it involves creating rules to automate communications, such as email, and handle online form submissions.

Through this partnership, The Reference is now fully qualified to support companies via Marketo with their lead- or demand generation campaigns - a valuable resource for companies who are looking for ways to leverage their overall marketing activity and are in need of strategic counsel. By applying their extensive knowledge of online marketing, combined with expertise in all facets of the Marketo platform and results-oriented CRM solutions, The Reference can assist organizations to enhance their online presence and relationships.

“We are excited to have The Reference join our list of quality digital services partners,” states Robert Gavin, Senior Partner Director of Marketo EMEA. “Through Marketo, agencies such as The Reference provide quality counsel, services and solutions to companies looking to take their marketing campaigns to the next level.”

The Reference has its office in the heart of Manhattan.
“I want to wake up in that city that never sleeps, and find I'm king of the hill, top of the list, head of the heap” – Frank Sinatra