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Blog Digital marketing
7/11/2019
Sitecore Personalization: the What, How and Why

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Let’s be honest… showing the same content to every website visitor is a bit like serving the same meal for dinner every day. And for breakfast and lunch. Today’s digital marketing is all about context. The more you know about the context of your visitor, the more relevant you can make the experience. But how do you make this happen?
Blog Digital marketing
6/25/2019
Increase your keyword coverage with Dynamic Search Ads

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Every second 63.000 searches pass through Google Search. That translates to an unfathomable amount of keywords, which companies can use in their targeting when selling products and services through search ads. This means that it would be extremely labour-intensive  – not to say impossible – to manually implement and maintain all the keywords that people use on a daily basis and that are  - on top of that - relevant to your business in your search campaigns. However, the fact that you target a specific set of  keywords in your standard search campaigns, doesn’t mean that you should miss out on the huge untapped potential of relevant traffic that falls outside of your targeting. This is where Dynamic Search Ads can bring salvation!
Blog Creation and implementation
6/20/2019
Sitecore connectors for Salesforce: tested and fully approved

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Content Management Systems have become a commodity and their features no longer serve as differentiators so it seems. The concept of the CMS has become a commodity and are now available in all kinds of shapes and forms. In order to differentiate, digital web platforms tend to offer additional advanced capabilities, to further evolve toward digital experience platforms that offer features such as: A/B testing, analyticspersonalization, visitor profiling, user segmentation, multi-channel, machine learning, big datadata integration, platform connectivity. A perfect example of data integration and platform connectivity is the integration between Sitecore and Salesforce that helps deliver highly customized experiences by enabling marketers to better understand and follow customer behavior and preferences. 
 
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