The American Society of Composers, Authors and Publishers (ASCAP) is a professional membership organization of songwriters, composers and music publishers of every kind of music. ASCAP's mission is to license and promote the music of its members and foreign affiliates, obtain fair compensation for the public performance of their works and to distribute the royalties that it collects based upon those performances. ASCAP needed for a Sitecore expert to manage their growing website needs. The Reference created a new solution based on Sitecore's helix architecture. The solution has enabled ASCAP to bring additional sites into Sitecore and to manage content more easily.
As the first Professional Rights Organization in the U.S., ASCAP has a long history at the forefront of innovation. The website, however, no longer showcased the company’s proud history with the modern features required to inform its members or the public.
As an organization run by its creative members, we set out to create an experience that matched ASCAP’s unique history.
We worked with ASCAP’s design team to bring to life the values of the company on the website. With over 20,000 pages of existing content, the strategy focused on highlighting the most relevant and engaging content. Tell the story of ASCAP and why it is important. Choosing what makes the most impact can be difficult when your company works with some of the most recognizable artists in the world, so the solution had to be flexible.
The content management system needed to be robust enough to handle all the content, while still providing the ability to customize the solution. Sitecore XP provided the perfect balance to handle the content, workflows and custom requirements. The website is completely modular, enabling a near limitless number of responsive design options.
The Reference and ASCAP worked closely in defining the design, implementation and integration points. Separate teams tackled different tasks in an agile manner with a continual process of integration. The tight collaboration between teams enabled a new website integrated with several new experiences for ASCAP members to be released in record time.
The website is completely responsive and capable of being personalized throughout for each modular section.
Number of pages that are part of ASCAP's website
Systems integrated into the Sitecore platform for both visitors and members
Downtime transitioning from the old site to the new site
The American Society of Composers, Authors and Publishers (ASCAP) is a professional membership organization of songwriters, composers and music publishers of every kind of music. ASCAP's mission is to license and promote the music of its members and foreign affiliates, obtain fair compensation for the public performance of their works and to distribute the royalties that it collects based upon those performances. ASCAP members write the world's best-loved music and ASCAP has pioneered the efficient licensing of that music to hundreds of thousands of enterprises who use it to add value to their business - from bars, restaurants and retail, to radio, TV and cable, to Internet, mobile services and more. The ASCAP license offers an efficient solution for businesses to legally perform ASCAP music while respecting the right of songwriters and composers to be paid fairly. With 650,000 members representing more than 11.5 million copyrighted works, ASCAP is the worldwide leader in performance royalties, service and advocacy for songwriters and composers, and the only American performing rights organization (PRO) owned and governed by its writer and publisher members.