Although e-commerce has become a fact of daily life for nearly all of us, many companies are still struggling to come to terms with it. These strugglers are the target audience of this white paper. What we’ve tried to do in this white paper is to give a round-up of what is state-of-the-art in e-commerce anno 2018. Any company that considers going into e-commerce, or that wants to look at its e-commerce strategy with a fresh eye, should make itself familiar with the concepts, strategy dilemma’s and tactics in this paper.
