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Customer Experience Design Whitepaper | The Reference

 Customer Experience Design  as a new marketing discipline

In a world saturated with largely undifferentiated goods and services, the greatest opportunity for value creation resides in staging experiences.

In this whitepaper you'll learn more about:

  • Experiences, their relevance and difference between experiences and services
  • A framework for experience design
  • The role of digital in CXD 

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