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The Reference Antwerp developed a brand new website for Biscuterie Jules Destrooper. The result is astonishing and the whole team is, quite rightfully, extremely proud of it. It all started with... a cookie. Not only did it inspire the web design, but also the user experience. Design is Dead/The Reference took care of the whole package: from photography to design to development.
Anyone who appreciates a perfect night's sleep should be familiar with Auping. When it comes to bedding and matresses, Auping is the cream of the crop, resulting in multiple stores in Europe and a strong position in the global market. For years, Auping has been a trend-setting and leading brand in the Benelux.
When bvba32 asked The Reference Antwerp whether we could build a new website for one of the "Antwerp Six"... Well, they didn't have to ask us twice. The bvba32 label holds no less than two high-end fashion brands: Ann Demeulemeester and Haider Ackermann. We were charged with the mission to develop a completely new website for both brands.
Not only did we think of it as quite the honor, but it also proved to be an interesting project. The key challenge was to fittingly translate the expressive worlds of Ann Demeulemeester and Haider Ackermann to an online world. It goes without saying that all of this should be paired with an optimized user experience.