Real-time dashboarding

The Reference is partner of Klipfolio and uses this tool, with success, for a diverse group of satisfied clients.


Why a real-time dashboard?

As marketers, we have to report more and more on different channels and data sources. Undeniably, the age of big data can provide companies important insights. But data is one thing, a flexible analysis and presentation of that data into valuable information is something entirely different. On the one hand there is an overload of data, on the other hand, the data is everywhere and not centralized.

“Klipfolio is an essential tool to report numbers of visitors, conversion goals, leads and social media facts & figurers to other departments and the management. Making these reports monthly was very time consuming. Now we get the monthly dashboard in our mailbox with one click on the button. Thanks the crystal clear setup by The Reference it is possible to assemble the data in Klipfolio in real-time. This enables us to closely monitor and react and optimize rapidly."

Davy Van der Aa, Content & Conversation Manager - DELA

An abundance of data rarely presents itself as useful and meaningful information: too much numbers and too little insight. In order to grasp the constant growth of data you need to be able to convert your data into a story. Thanks to the powerful data visualization of Klipfolio you have the flexibility to present your findings any way you want.

The strenght of Klipfolio lies in the flexible way of connecting with your data.

Filtered on Analytics en Dashboarding All blog posts

Read our blogposts on Analytics & Dashboarding

Blog Data
April 29 2019
Natural Language Processing: a marketer's point of view

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Natural Language Processing is a subfield of artificial intelligence and computer science, that concerns itself with a computers understanding of the human language. In recent years, many of its derived applications have been implemented in our everyday lives. I tell my car to call Peter, ask Shazam about that catchy song and, maybe soon, demand my computer to produce a Shakespeare-like sonnet to sway my girlfriend of her feet. These are some really cool applications, but if your company is not in the tech sector, is there business value in it for you?
Blog Digital marketing
August 21 2018
Google Signals: One Step Closer to the Holy Marketing Grail

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A recurring burden of somebody working with Google’s online marketing tools is explaining that a ‘user’ is not actually a unique internet user, but a user’s device. Unless you force your website users to login to your website, there’s no way to unify their behavior across their smartphone, tablet, home desktop and work laptop. These four devices would be counted as four users in your Google Analytics reports - or any web analytics application whatsoever. In a post earlier this year, we explained that Google is closing that gap by identifying a user based on their trusted devices. Recently, Google announced a new way of unifying a user’s online behavior: Google Signals.
It's more than digital, it's your business
The Reference is nothing without its customers. Melexis is the stock market-listed global player in the semi-conductor and sensors industry for whom we facilitated future company growth by updating the brand, building the completely new corporate website and giving shape to the use of online channels. Read more about this client.