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Marketo

The Reference is a Marketo Digital Services Partner and uses this tool to help businesses develop long-term relationships with their clients, from acquisition to advocacy. This tool is definitely setting the innovation agenda for marketing technology. For the last 5 years, Gartner named Marketo a Leader in its CRM Lead Magic Quadrant, confirming the value of the engagement marketing solution.

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What is Marketo?

Online users interact with marketing automation platforms every day. Maketo is a proven tool for companies looking to increase operational efficiency and engage more fluently with their prospects. In its most basic form, it involves creating rules to automate communications, such as email, and handle online form submissions. In more complex applications, it allows companies to improve the effectiveness of their entire lead- and demand generation campaigns.

Marketo Digital Services Partner 

With this partnership, The Reference can leverage Marketo for customers, boosting their overall marketing activity, while adding valuable strategic insights and support. By applying their extensive knowledge of online marketing, combined with expertise in all facets of the Marketo platform and results-oriented CRM solutions, the agency is able to bring marketing campaigns to the next level.

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Read our blogposts

Blog Data
April 29 2019
Natural Language Processing: a marketer's point of view

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Natural Language Processing is a subfield of artificial intelligence and computer science, that concerns itself with a computers understanding of the human language. In recent years, many of its derived applications have been implemented in our everyday lives. I tell my car to call Peter, ask Shazam about that catchy song and, maybe soon, demand my computer to produce a Shakespeare-like sonnet to sway my girlfriend of her feet. These are some really cool applications, but if your company is not in the tech sector, is there business value in it for you?
Blog
September 21 2018
Marketo joins Adobe in its battle for the Marketer

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As a Marketo Silver Partner, we’re not only following up on what happens with one of our favorite tools, but also on the what’s happening in the world around it. Within the offering of The Reference and the Emakina Group, we are proud to cover Marketo, Selligent, Pardot, Salesforce Marketing Cloud, Adobe Campaigner, Silverpop and many others. This gives us a unique view on the capabilities and services of most solutions available in the market. We are a huge fan of Marketo and see the changes in its ownership as a big plus for their future. 
Blog Creation and implementation
July 17 2018
Own the Customer with Sitecore

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Are you a customer expert? As a marketing professional the answer should be a resounding yes. Yet, many marketers, particularly in B2B struggle to show proper value. A Nielsen study shows that only 26% of CMOs feel very confident they have the right technology and resources. It is no surprise that being a customer expert is difficult. Read on to learn how to tackle the challenges on the road to owning the customer.
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It's more than digital, it's your business
The Reference is nothing without its customers. Carglass is the car window repair and replacement specialist for whom we've built a fully responsive Sitecore website. Read more about this client.