Find the right person for your team, not the ideal person for the job

Because of the war for digital talent, many firms are still struggling to fill their digital marketing vacancies. To combat this as an employer, you can try a different approach and focus on finding the right person for your team, instead of the ideal person for the job.

March 2 2021

Sofie Ghyllebert

Strategy and consultancy

Interview: This is how marketing teams and companies have evolved

Over the years, internal marketing teams have evolved their skillset and capabilities. Our digital staffing expert Sofie Ghyllebert, who manages our On-Site consultancy offering, has seen this evolution from a front-row view. We sat down with her to see what has changed and how companies can adapt to these shifts.

October 27 2020

Sofie Ghyllebert

Strategy and consultancy

Why you should hire an On-Site expert

It’s not always easy to find the right employee for your team. Someone that truly fits the part. But don’t worry, we can help you find the right person with the particular knowledge and expertise you’re looking for. Hiring a consultant of The Reference On-Site comes with multiple advantages. We’ve selected 4 for you.

February 27 2020

Sofie Ghyllebert

Strategy and consultancy

Want to reach millennials? Then hire one!

Millennials. They’re described as the privileged snowflake generation that doesn’t live to work and wants more free time than the average retiree. Yet, none of that is true. They’re just a new generation with its own standards, hopes and worldviews. Of course, as a business that means you’ll need different tactics to approach them, which often seems to be a very complex matter for brands that consolidated during the generation of the baby boomers or generation X.

January 20 2020

Sofie Ghyllebert

Strategy and consultancy

HR Analytics: towards effective and future-oriented HR management

For many HR professionals, it seems to be a trend that occasionally emerges and then silently disappears again. Nevertheless, HR Analytics is indispensable for effective and future-oriented HR management. However, it is crucial to use the large amount of collected data in the right way and to examine it qualitatively. And that's where things often go wrong…

December 17 2019

Sofie Ghyllebert

Strategy and consultancy

Gig economy provides a new way of working

In our blog: “What do millennials value in the workplace?”, that appeared last month, we talked about the best way to attract and keep millennials in the workforce. It became clear that both managers and HR employees should take the ‘human aspect’ of recruiting more into account. That is not only supported by millennials, but also by employees of all generations. Getting the opportunity to develop yourself further in your job is an absolute must nowadays.

October 17 2019

Sofie Ghyllebert

What do millennials value in the workplace?

No generation has ever sparked so many controversy as the millennials or Generation Y. Millennials are born between 1980 and 2000 and are often described as lazy and entitled.

September 19 2019

Sofie Ghyllebert

The Reference

Data consultancy is ‘data science with a baseball bat’

After digitalisation and digital transformation, data is the new hero on the playing field. A logical step when it comes to evolving towards an optimal customer experience. Companies are therefore looking for various different data profiles. In addition, agencies and consultancy firms are attaching greater importance to this in their current approach and services.

As a result, buzzwords are often bandied about and certain terms are misused or taken out of context. Translating data into practical business value is not always straightforward. At The Reference, we therefore use the term 'data consultant' as we place the emphasis on the broader picture and offer more concrete guidance according to the needs of our clients.

Our Senior Data Consultant Roel Peters and Data Consultant Senne Vermassen clarify a few things below.

May 16 2019

Sofie Ghyllebert

Strategy and consultancy

Blog by Sofie

Find the right person for your team, not the ideal person for the job

Interview: This is how marketing teams and companies have evolved

Why you should hire an On-Site expert

Want to reach millennials? Then hire one!

HR Analytics: towards effective and future-oriented HR management

Gig economy provides a new way of working

What do millennials value in the workplace?

Data consultancy is ‘data science with a baseball bat’

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