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Data blog

Beyond the hype: 4 reasons why organizations struggle to become truly AI-powered

September 4 2019

Customer segmentation like it's 1994

April 30 2019
Jean-Michel Staelens

Natural Language Processing: a marketer's point of view

April 29 2019
Jean-Michel Staelens

What are data scientists to your business: friends or foes?

March 20 2019

Turning stoppers into stayers - How churn prediction leads to a larger and more satisfied customer base

January 17 2019

Don't reinvent the wheel: why an agency should be your data science partner

January 7 2019
Roel Peters
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