Menu
the REFERENCE

Blog

Show all blog posts

Does the Magic Leap Mixed Reality glasses live up to the hype?

On the 1st of July, Magic Leap finally announced their product to the public: the Magic Leap One, a best of its kind mixed reality (MR) headset. The product contained all the latest tech to scan your surroundings and project interactive 3D content on your walls, floor, sealing… all topped with spatial audio. The stakes were high because the release was a reality check: were the concept video’s faked, exaggerated or real? There is only one way to find out, and that's by trying it out yourself. Exactly what we did at The Reference...  
October 8 2018
Thomas De Vos
Creation and implementation

MWC2018: up to an everything connected world

We have been attending the Mobile World Congress for many years. It has always been a good indicator of the trends coming our way. However, over the years we have learned not to jump the gun because many of the showcased technologies are still in their early days or just entered the hype phase. Our feeling about this 2018 edition is a bit different, we could not really find new shocking technologies but more an evolution and maturation. Therefore, we have baptized 2018 as a transition year.

March 6 2018
Thomas De Vos
Creation and implementation

The arrival of invisible apps (part 1)

Admit it, we have become slaves of our own screens, some even speak of the 'screen generation' and they are right. 
With the new devices that are out on the market such as smart watches and Apple TV’s, our screen time increases every day. In addition all kinds of services and support are further digitized. mobile-labs

 

 
June 6 2016
Thomas De Vos
Creation and implementation

Mobile Convention 2016: from Canadian moments to Chinese credits

Amsterdam was hot last week! The vibrant multicultural city gave shelter to TheNextWeb but also welcomed big names such as Tim Cook (Apple), Eric Schmidt (Alphabet) and the CEO’s of Uber, Airbnb and Booking.com during the Startup Fest Europe event. In the same week, Emerce was strongly present with two events: E-commerce Live! 2016 (also read the report from our colleague John De Wever) and the annual Mobile Convention. It was the third time we attended Mobile Convention. Hence: our expectations were high and we really looked forward to some of the top speakers that were announced.
June 1 2016
Thomas De Vos
Creation and implementation
top

Our work

Our expertise

About us

Contact

THE REFERENCE 
Stapelplein 70 box 201, 9000 Ghent
 Tel +32 9 234 05 36
info@reference.be
BTW-nr BE 0474 475 203

THE REFERENCE NORTH AMERICA
WeWork Nomad
79 Madison Ave
New York, NY 10016, USA
Tel +1 929 351 3196
info@the-reference.com


It's more than digital, it's your business
The Reference is nothing without its customers. Melexis is the stock market-listed global player in the semi-conductor and sensors industry for whom we facilitated future company growth by updating the brand, building the completely new corporate website and giving shape to the use of online channels. Read more about this client.
Why this image?