Menu
the REFERENCE

E-commerce Lunch session

07 Mar 2018
Taking the 'e' out of e-commerce
11:00

THE PRESENTATIONS ARE NOW AVAILABLE FOR DOWNLOAD

DOWNLOAD HERE

 


Taking the E out of e-commerce & win on customer experience by Lander Desmedt
Omni-channel is not about the cosy coffee corner experience, it’s about channel migration & channel switching to reach brand loyalty. Get the basics right to embrace an omni-channel marketing approach. 

Improve your e-commerce marketing mix with a strong attribution model by Thomas Danniau
The concept of attribution is nothing new. However, with the explosive growth of online advertising and online channels, a last (non-direct) click attribution literally makes no sense. Enter: attribution modeling.

How to compete with Amazon - Customer cases by Dietmar Hagen Horn
The pace of change in retail has never been slower than today, means everything accelerates, consumers have all the power and buy whenever and wherever they want. Amazon & Co. put high pressure on the retail market and also most brands are on the move to establish direct customer relationships. The presentation shows how brands and retailers can use the power of Experience Commerce with personalized content and the innovation of Cloud & Cognitive to deliver great shopping experience to their customers and create long-lasting customer relationships.

 

 

top
It's more than digital, it's your business
The Reference is nothing without its customers. Carglass is the car window repair and replacement specialist for whom we've built a fully responsive Sitecore website. Read more about this client.