Branding and Design

What is your brand DNA?
Your brand is one of your most important assets. It is your primary means of communicating with the outside world. A-brands trust us with their (digital) communication, because we have proven to understand both the emotional and intellectual challenges of a brand’s digital presence. 

Through branding and visual design we strive to create a unique image for your brand within the consumers' mind through the use of distinctive brand positioning & a consistent creative theme. 

For your brand to set itself apart from its competition, it needs to have its own vision and attitude. It is necessary to reflect the brand’s personality in the way it talks and in how it creates a meaningful experience for your customers. Only by standing out, a brand will be able to establish a significant and differentiated market presence that attracts and retains loyal customers.

Our branding expertise



We are very happy with the end result of the new website. The passion, commitment, perseverance and wide range of expertise of the team at The Reference confirms that they are the right digital partner for us, now and in the future; a partner who can support us from digital strategy to implementation and further optimisation of our services. - An Van Sande, Corporate Marketer DELA

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Blog Strategy and consultancy
January 18 2019

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On Wednesday 16 January, you could have heard a pin drop at The Reference. That is quite unusual and in stark contrast with a normal workday at the office, when the atmosphere is usually buzzing. Why this sudden peace and quiet, you ask? Well, the first and for now only European Google Mobile Speed Hackathon was on! Over 50 Reffers took the train, metro, car or even skateboard and headed for the Google offices in Brussels. In the shadow of the European Parliament, they spent a full day working on the speed of our clients’ mobile websites. Our developers delved into the code to improve the actual speed. The UX-ers and analysts attended workshops in search of ways to improve users’ perceived speed. 
It's more than digital, it's your business
The Reference is nothing without its customers. Carglass is the car window repair and replacement specialist for whom we've built a fully responsive Sitecore website. Read more about this client.