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Branding and Design

What is your brand DNA?
Your brand is one of your most important assets. It is your primary means of communicating with the outside world. A-brands trust us with their (digital) communication, because we have proven to understand both the emotional and intellectual challenges of a brand’s digital presence. 

Through branding and visual design we strive to create a unique image for your brand within the consumers' mind through the use of distinctive brand positioning & a consistent creative theme. 

For your brand to set itself apart from its competition, it needs to have its own vision and attitude. It is necessary to reflect the brand’s personality in the way it talks and in how it creates a meaningful experience for your customers. Only by standing out, a brand will be able to establish a significant and differentiated market presence that attracts and retains loyal customers.

Our branding expertise

 

SEE WHY WE'RE TRUSTED BY LEADING BRANDS

We are very happy with the end result of the new DELA.be website. The passion, commitment, perseverance and wide range of expertise of the team at The Reference confirms that they are the right digital partner for us, now and in the future; a partner who can support us from digital strategy to implementation and further optimisation of our services. - An Van Sande, Corporate Marketer DELA

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Filtered on Strategy and consultancy All blog posts

Read our blogposts about strategy & consultancy

Blog Strategy and consultancy
May 16 2019
Data consultancy is ‘data science with a baseball bat’

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After digitalisation and digital transformation, data is the new hero on the playing field. A logical step when it comes to evolving towards an optimal customer experience. Companies are therefore looking for various different data profiles. In addition, agencies and consultancy firms are attaching greater importance to this in their current approach and services.

As a result, buzzwords are often bandied about and certain terms are misused or taken out of context. Translating data into practical business value is not always straightforward. At The Reference, we therefore use the term 'data consultant' as we place the emphasis on the broader picture and offer more concrete guidance according to the needs of our clients.

Our Senior Data Consultant Roel Peters and Data Consultant Senne Vermassen clarify a few things below.

Blog Strategy and consultancy
April 8 2019
Curious to find out what exactly a Growth Coach is?

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The Reference has had a Growth Coach since the beginning of 2019.
‘A what?’ you may ask. The Growth Coach is a senior consultant who coaches enthusiastic young marketeers, helping them to take their digital marketing skills to the next strategic level. Compare it to a ‘turbo’ button you can push to make these enthusiastic marketeers have a valuable impact on your business even faster.

Birgit De Vries is our first Growth Coach, who set up the project with Birger Schrevens. The two of them are ideally placed to explain exactly how the whole thing works. 
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It's more than digital, it's your business
The Reference is nothing without its customers. Carglass is the car window repair and replacement specialist for whom we've built a fully responsive Sitecore website. Read more about this client.