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Branding and Design

What is your brand DNA?
Your brand is one of your most important assets. It is your primary means of communicating with the outside world. A-brands trust us with their (digital) communication, because we have proven to understand both the emotional and intellectual challenges of a brand’s digital presence. 

Through branding and visual design we strive to create a unique image for your brand within the consumers' mind through the use of distinctive brand positioning & a consistent creative theme. 

For your brand to set itself apart from its competition, it needs to have its own vision and attitude. It is necessary to reflect the brand’s personality in the way it talks and in how it creates a meaningful experience for your customers. Only by standing out, a brand will be able to establish a significant and differentiated market presence that attracts and retains loyal customers.

Our branding expertise

 

SEE WHY WE'RE TRUSTED BY LEADING BRANDS

We are very happy with the end result of the new DELA.be website. The passion, commitment, perseverance and wide range of expertise of the team at The Reference confirms that they are the right digital partner for us, now and in the future; a partner who can support us from digital strategy to implementation and further optimisation of our services. - An Van Sande, Corporate Marketer DELA

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Filtered on Strategy and consultancy All blog posts

Read our blogposts about strategy & consultancy

Blog Strategy and consultancy
October 21 2019
The Advantage of Digital Branding

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Let’s start with the question: “What is digital branding?” It’s a term that’s been thrown around a lot lately. But what exactly is it? We all know the principles of traditional branding. And at first, it might look as digital branding doesn’t differ a lot. But it does. It might be even better to see digital branding as an evolution of traditional branding, as they both share a lot of characteristics.
Blog Strategy and consultancy
October 1 2019
You don't know what your customers want, do you?

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To stay relevant in a digital world, your organization needs to be resilient and always prepared for change. B2B buyers, who are researching business challenges, do their research 68.5% of the time exclusively online. Only 31.5% is using traditional channels.* It is therefore imperative that your digital channels need to be fully aligned with your customers’ goals and contexts. To stand out in today’s markets, organizations must show deep understanding of their customers’ needs and offer compelling digital services that cater to these needs. But where to start?
Blog Strategy and consultancy
June 27 2019
Three ways how connected systems improve customer experience

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We all know the customer experience impacts the bottom line. Experience influences the decision to become a customer, remain a customer or recommend you to other people.

The customer experience is a direct result of how a business has designed its systems and processes. In other words: the backstage dictates what happens on the front stage.

Connecting these backstage systems and processes can dramatically improve the customer experience.

 
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It's more than digital, it's your business
The Reference is nothing without its customers. Melexis is the stock market-listed global player in the semi-conductor and sensors industry for whom we facilitated future company growth by updating the brand, building the completely new corporate website and giving shape to the use of online channels. Read more about this client.