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Branding and Design

What is your brand DNA?
Your brand is one of your most important assets. It is your primary means of communicating with the outside world. A-brands trust us with their (digital) communication, because we have proven to understand both the emotional and intellectual challenges of a brand’s digital presence. 

Through branding and visual design we strive to create a unique image for your brand within the consumers' mind through the use of distinctive brand positioning & a consistent creative theme. 

For your brand to set itself apart from its competition, it needs to have its own vision and attitude. It is necessary to reflect the brand’s personality in the way it talks and in how it creates a meaningful experience for your customers. Only by standing out, a brand will be able to establish a significant and differentiated market presence that attracts and retains loyal customers.

Our branding expertise

 

SEE WHY WE'RE TRUSTED BY LEADING BRANDS

We are very happy with the end result of the new DELA.be website. The passion, commitment, perseverance and wide range of expertise of the team at The Reference confirms that they are the right digital partner for us, now and in the future; a partner who can support us from digital strategy to implementation and further optimisation of our services. - An Van Sande, Corporate Marketer DELA

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Filtered on Strategy and consultancy All blog posts

Read our blogposts about strategy & consultancy

Blog Strategy and consultancy
May 18 2021
How to create a culture of innovation

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Look around and you will notice that a lot of traditional organizations are transforming into software organizations. The services they offer are heavily dependent on software providing solutions for the needs and expectations of their end users. These organizations are facing a major challenge. 
Blog Strategy and consultancy
April 27 2021
The Advantage of Digital Branding

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Let’s start with the question: “What is digital branding?” It’s a term that’s been thrown around a lot lately. But what exactly is it? We all know the principles of traditional branding. And at first, it might look like digital branding doesn’t differ a lot. But it does. It might be even better to see digital branding as an evolution of traditional branding, as they both share a lot of characteristics.
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It's more than digital, it's your business
The Reference is nothing without its customers. Carglass is the car window repair and replacement specialist for whom we've built a fully responsive Sitecore website. Read more about this client.