Through branding and visual design we strive to create a unique image for your brand within the consumers' mind through the use of distinctive brand positioning & a consistent creative theme.
For your brand to set itself apart from its competition, it needs to have its own vision and attitude. It is necessary to reflect the brand’s personality in the way it talks and in how it creates a meaningful experience for your customers. Only by standing out, a brand will be able to establish a significant and differentiated market presence that attracts and retains loyal customers.
We are very happy with the end result of the new DELA.be website. The passion, commitment, perseverance and wide range of expertise of the team at The Reference confirms that they are the right digital partner for us, now and in the future; a partner who can support us from digital strategy to implementation and further optimisation of our services. - An Van Sande, Corporate Marketer DELA
We all know the customer experience impacts the bottom line. Experience influences the decision to become a customer, remain a customer or recommend you to other people.
The customer experience is a direct result of how a business has designed its systems and processes. In other words: the backstage dictates what happens on the front stage.
Connecting these backstage systems and processes can dramatically improve the customer experience.
After digitalisation and digital transformation, data is the new hero on the playing field. A logical step when it comes to evolving towards an optimal customer experience. Companies are therefore looking for various different data profiles. In addition, agencies and consultancy firms are attaching greater importance to this in their current approach and services.
As a result, buzzwords are often bandied about and certain terms are misused or taken out of context. Translating data into practical business value is not always straightforward. At The Reference, we therefore use the term 'data consultant' as we place the emphasis on the broader picture and offer more concrete guidance according to the needs of our clients.
Our Senior Data Consultant Roel Peters and Data Consultant Senne Vermassen clarify a few things below.