Menu
the REFERENCE

Creative campaigns

A strong strategic approach allows us to get a deep understanding of our clients’ situation, the audience, the channels that will be used, the objectives the campaign pursues and the benefits the audience will respond to. This allows us to create big ideas that are not only relevant to the brand at hand but that capture audience interest, influence their emotional response and inspire them to take action. A great campaign not only addresses multiple touchpoints, it even generates new ones.

We sure love an adventure. So when Puratos - a Belgian family company with a worldwide reputation as expert in bakery, patisserie and chocolate - asked us to go on a quest, we didn't think twice. A few months later we launched 'The Quest for Sourdough', an extensive worldwide and participative virtual library about sourdough.

Read more

Read our blogposts about branding

Blog Data
September 4 2019
Beyond the hype: 4 reasons why organizations struggle to become truly AI-powered

Read more
Over the past years, artificial intelligence (AI) has evolved from an abstract concept to a concrete action point for many businesses. Yet too often, these efforts remain stand-alone projects rather than evolving into widespread organizational adoptions. It seems that despite their technological readiness, organizations are facing cultural change as the main obstacle to start fully investing in AI.
Blog Digital marketing
July 11 2019
Sitecore Personalization: the What, How and Why

Read more
Let’s be honest… showing the same content to every website visitor is a bit like serving the same meal for dinner every day. And for breakfast and lunch. Today’s digital marketing is all about context. The more you know about the context of your visitor, the more relevant you can make the experience. But how do you make this happen?
top
It's more than digital, it's your business
The Reference is nothing without its customers. Melexis is the stock market-listed global player in the semi-conductor and sensors industry for whom we facilitated future company growth by updating the brand, building the completely new corporate website and giving shape to the use of online channels. Read more about this client.