Creative campaigns

A strong strategic approach allows us to get a deep understanding of our clients’ situation, the audience, the channels that will be used, the objectives the campaign pursues and the benefits the audience will respond to. This allows us to create big ideas that are not only relevant to the brand at hand but that capture audience interest, influence their emotional response and inspire them to take action. A great campaign not only addresses multiple touchpoints, it even generates new ones.

We sure love an adventure. So when Puratos - a Belgian family company with a worldwide reputation as expert in bakery, patisserie and chocolate - asked us to go on a quest, we didn't think twice. A few months later we launched 'The Quest for Sourdough', an extensive worldwide and participative virtual library about sourdough.

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Read our blogposts about branding

Blog Digital marketing
June 4 2019
Google Retail Seasonal Summit

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On May 28, The Reference went to Google's Retail Seasonal Summit. We gathered best practices and insights on seasonal events and got up to speed with the latest innovations at Google. Because being well-prepared should result in successful & future-proof campaigns.
Blog Creation and implementation
June 3 2019
Custom data in the Umbraco backend

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Umbraco is a great Content Management System to create pages and data items. But sometimes you want to go a step further with your data. You might want to be able to display, modify or remove rows from it and putting the data as nodes inside the Umbraco content tree is not always an option. This is where the free Umbraco package Fluidity comes in the picture. It allows developers to rapidly create a simple custom user interface for a database table. Why? Because the displaying and editing preferably all happens inside the trusted Umbraco backend environment with easy field editors like date pickers and dropdown lists. Let's take a look at the possibilities and how to use them.
It's more than digital, it's your business
The Reference is nothing without its customers. Melexis is the stock market-listed global player in the semi-conductor and sensors industry for whom we facilitated future company growth by updating the brand, building the completely new corporate website and giving shape to the use of online channels. Read more about this client.