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Creation and Implementation

The Reference defines the strategic lines and takes complete responsibility for online marketing. We also conceive, implement and maintain websites, mobile apps, e-commerce platforms, Internet of Things systems and other digital initiatives that contribute to the success of your company.

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Blog Creation and implementation
June 20 2019
Sitecore connectors for Salesforce: tested and fully approved

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Content Management Systems have become a commodity and their features no longer serve as differentiators so it seems. The concept of the CMS has become a commodity and are now available in all kinds of shapes and forms. In order to differentiate, digital web platforms tend to offer additional advanced capabilities, to further evolve toward digital experience platforms that offer features such as: A/B testing, analyticspersonalization, visitor profiling, user segmentation, multi-channel, machine learning, big datadata integration, platform connectivity. A perfect example of data integration and platform connectivity is the integration between Sitecore and Salesforce that helps deliver highly customized experiences by enabling marketers to better understand and follow customer behavior and preferences. 
 
Blog Creation and implementation
June 3 2019
Custom data in the Umbraco backend

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Umbraco is a great Content Management System to create pages and data items. But sometimes you want to go a step further with your data. You might want to be able to display, modify or remove rows from it and putting the data as nodes inside the Umbraco content tree is not always an option. This is where the free Umbraco package Fluidity comes in the picture. It allows developers to rapidly create a simple custom user interface for a database table. Why? Because the displaying and editing preferably all happens inside the trusted Umbraco backend environment with easy field editors like date pickers and dropdown lists. Let's take a look at the possibilities and how to use them.
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It's more than digital, it's your business
The Reference is nothing without its customers. Carglass is the car window repair and replacement specialist for whom we've built a fully responsive Sitecore website. Read more about this client.