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Creation and Implementation

The Reference defines the strategic lines and takes complete responsibility for online marketing. We also conceive, implement and maintain websites, mobile apps, e-commerce platforms, Internet of Things systems and other digital initiatives that contribute to the success of your company.

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Blog Creation and implementation
June 20 2019
Sitecore connectors for Salesforce: tested and fully approved

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Content Management Systems have become a commodity and their features no longer serve as differentiators so it seems. The concept of the CMS has become a commodity and are now available in all kinds of shapes and forms. In order to differentiate, digital web platforms tend to offer additional advanced capabilities, to further evolve toward digital experience platforms that offer features such as: A/B testing, analyticspersonalization, visitor profiling, user segmentation, multi-channel, machine learning, big datadata integration, platform connectivity. A perfect example of data integration and platform connectivity is the integration between Sitecore and Salesforce that helps deliver highly customized experiences by enabling marketers to better understand and follow customer behavior and preferences. 
 
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It's more than digital, it's your business
The Reference is nothing without its customers. Melexis is the stock market-listed global player in the semi-conductor and sensors industry for whom we facilitated future company growth by updating the brand, building the completely new corporate website and giving shape to the use of online channels. Read more about this client.