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Creation and Implementation

The Reference defines the strategic lines and takes complete responsibility for online marketing. We also conceive, implement and maintain websites, mobile apps, e-commerce platforms, Internet of Things systems and other digital initiatives that contribute to the success of your company.

Our expertise in implementation and creation

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Discover our references in creation and implementation

SKYN®

SKYN®, the highly innovative non-latex condom brand from LifeStyles Healthcare, has been collaborating with The Reference to migrate its existing website to the future proof content management system Umbraco.

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Kodak Alaris

Kodak Alaris Information Management has been collaborating intensely with The Reference to map out KA-IM’s own digital transformation in the form of a new digital strategy to support the company’s repositioning. The Reference took on the challenge to help drive this transformative process and create a fully renewed global website on the powerful Sitecore Experience Platform that reflects as well as activate Kodak Alaris Information Management’s transformed identity. 
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Medicrea

Through the lens of predictive medicine, Medicrea leads the design, integrated manufacture, and distribution of 30+ FDA approved spinal implant technologies that have been utilized in over 150,000 spinal surgeries to date. The Reference was chosen to create a mobile application for surgeons to interact directly with their staff. The brand and design was completely revamped to provide a more modern user experience.
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Adecco

The Adecco Group is the world’s leading HR solutions partner. Adecco provide's more than 700,000 people with permanent and flexible employment every day. Adecco needed to reduce the time to bring new brand websites in different countries to market. The Reference created a solution where branded websites can be created from a common source. The candidate and recruiter portal was streamlined to use shared technology.

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Blog Creation and implementation
October 22 2020
Time to trade in the digital suite for a technology stack?

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We have grown used to technology platforms acting like Swiss Army Knives. It’s not unusual to have a content management system (CMS) coupled with marketing automation features and an ecommerce platform, all in one. While these digital experience suites have their obvious advantages, a new best-of-breed approach is challenging them in terms of flexibility and efficiency. Is it time to trade in the digital suite for a full MACH technology stack? Let’s find out.
Blog Creation and implementation
August 13 2020
How user experience drives conversion

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Conversion is the ultimate key performance indicator (KPI) of your customer’s trust and happiness. From a newsletter subscription to a downright sale, any conversion is the ultimate indication you’ve done something right. The customer experience (CX) and user experience (UX) of your brand have a lot to do with this.
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THE REFERENCE 
Stapelplein 70 box 201, 9000 Ghent
 Tel +32 9 234 05 36
info@reference.be
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THE REFERENCE NORTH AMERICA
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Tel +1 929 351 3196
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It's more than digital, it's your business
The Reference is nothing without its customers. Melexis is the stock market-listed global player in the semi-conductor and sensors industry for whom we facilitated future company growth by updating the brand, building the completely new corporate website and giving shape to the use of online channels. Read more about this client.
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