Creation and Implementation

The Reference defines the strategic lines and takes complete responsibility for online marketing. We also conceive, implement and maintain websites, mobile apps, e-commerce platforms, Internet of Things systems and other digital initiatives that contribute to the success of your company.

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Blog Creation and implementation
March 6 2020
6 concrete tips to instantly improve the UX of your app or website

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“This is bad for the User Experience!” We’ve all heard this expression before, especially now that User Experience – more commonly known as UX - is a hot topic. But when should something be considered bad for UX? And how do you know it really is bad? Why is the UX of your application or website even important? And most of all: if it’s so important, how can you measure the UX of your system?
Blog Creation and implementation
February 6 2020
Live chat: how to get it up and running in a few weeks

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A long time ago getting personal customer support was straight forward. Customers went directly to the seller and received a swift answer to their questions. For non-urgent support, mail was a slow but acceptable way of communicating. Then there was the telephone which was a great new way of having fast personal live support without the time-consuming travel. But when the number of customers increased, companies had to create call centres to keep up, which created long waiting times. Eventually, mail was first replaced by email and later on by webforms and generic self-service FAQ’s, which eliminated any form of personal customer support.
It's more than digital, it's your business
The Reference is nothing without its customers. Melexis is the stock market-listed global player in the semi-conductor and sensors industry for whom we facilitated future company growth by updating the brand, building the completely new corporate website and giving shape to the use of online channels. Read more about this client.