Content Management (CMS) & copywriting

Behind almost all our websites is a Content Management System (CMS). This CMS enables you to manage your site independently without having to call on us for modifications to text, images and navigation etc. This is perfectly in line with our motto "It's more than digital, it's your business"; after all, it should be up to you who edits your site. 
The Reference began with its own CMS avant la lettre at the end of the 1990s and at the start of 2000 we switched to implementing and integrating solutions from various prominent players in the global CMS market. This means we can continually offer one or more solutions for every project, whereby we charge for various factors, such as technology, licencing models, cost price and scalability etc. 

Why should I use a CMS?

  • To reduce the total cost of ownership of your website. 
  • To increase the speed of applications: quickly add or change your text, images, documents and videos etc. 
  • To check the publication process thanks to publishing with a start and end date,  versioning, workflow and preview etc. 
  • To enable your IT department or supplier to act independently. 

For which project should I use a CMS?

  • For your Internet site. Use a CMS to take control of your own site and fully evolve your internet presence. 
  • For your Intranet. Use a CMS as a collaborative platform with a powerful search engine to improve internal communication and improve staff productivity.
  • For your Extranet. A CMS can also form a solid base for Extranet sites, which do not consist solely of transactional content but also informative content pages.   

What CMS should I choose?

Choosing a CMS can be a challenging and time-consuming task requiring a lot of specific knowledge in order to weigh up the pros and cons of specific solutions. We will gladly provide comprehensive advice based on our more than twenty years of experience in content management.

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October 10 2019
The Drupal Headless Series

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For some time now, there is a new hype in CMS land: it's called headless or decoupled. You’ve probably heard about it at events or read about it in marketing articles, but what is it exactly? And why is Drupal 8 going all-in on headless? In this Drupal headless series, we'll explain you what it is, why it can bring enormous benefits to you and your business and how Drupal is leading the market.

First up: the concept of Headless and why it's a little like your phone charger. You heard that right, your phone charger. 
February 6 2019
Google Hackathon - and how to win one

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On January 16th, 50 people from The Reference went to the GooglePlex in Brussel for the first and for now only European Google Mobile Speed Hackathon - a whole day of learning and hands-on efforts to improve the speed of some of our mobile projects. At least 15 teams would be competing for the best performance boost on our Sitecore, Umbraco and Drupal projects.
Tools used
It's more than digital, it's your business
The Reference is nothing without its customers. Melexis is the stock market-listed global player in the semi-conductor and sensors industry for whom we facilitated future company growth by updating the brand, building the completely new corporate website and giving shape to the use of online channels. Read more about this client.