E-commerce has shifted from being an optional side-channel to being a crucial building block for any successful business. Even today, it continues to push businesses to transform into digital savvy, flexible and customer-oriented organizations and requires a deep and seamless integration with core processes throughout the company.
Lucky for you, The Reference has tons of experience on all aspects of omnichannel, unified or headless e-commerce, both for B2C and B2B.



More than a webshop

Nowadays, digital commerce means more for your company than just having an online sales channel or webshop with a catalogue and shopping basket. Your solution has to enable you to manage the entire customer journey. A journey that starts well before the final sale (see our digital marketing solutions) and provides your customer a personalized and consistent experience over all channels and devices (see our user experience solutions). It should also increase the customer happiness and lifetime value (see our marketing automation). In short, the chosen solution must make it easier for you to reach and demarcate your target group, giving them an excellent user experience and building a better relationship with them.

Seamless transition

The customers we work for often have an existing commerce solution. Unlike when refurbishing physical sales points, sales are not put on hold for a few weeks. We build a new solution according to an agreed plan and ensure a perfect transition from one platform to the other. 
How do you migrate your existing products and categories to a new environment and what about the existing orders and your customers’ order histories? You can come to us with all these questions. In consultation with you, we will draft a concrete transition plan in which we keep the downtime to a minimum or even attempt to eliminate it all together as we employ all our resources for a smooth transition so your customers and sales figures will not be adversely affected.



Our services consist of: 

  • E-commerce implementation and development 
  • Managing platform upgrades 
  • Answering change requests 
  • Performing maintenance tasks 
  • Providing support 
  • Setting up and managing monitoring 
  • Giving training and courses 

The Reference is a full service digital agency, which offers the advantage that we can work with disciplines that fall outside implementation but are crucial for a well performing digital commerce solution. Consider search engine marketing, social media management and applying marketing automation as well as other areas of expertise. 


We have extensive knowledge and experience in successfully implementing e-commerce projects in complex settings. E-commerce platforms are often supported by integrations with numerous existing internal systems and on third party applications. With you, we look at the architecture, provide advice for setting up the solution and point out any possible optimizations. Each project is unique and that's how we approach it. 
We question the well-trodden route and approach each project from various fields of expertise. These include using digital commerce consultants, solution architects, functional analysts, UX designers, graphical designers, (frontend) developers, testers and system administrators. A project manager keeps the process running smoothly following the project methodology chosen in consultation with you.  

It's more than digital, it’s your business!

Filtered on E-commerce All blog posts

Read our blogposts on e-Commerce

Blog Digital marketing
February 19 2018
Attribution: Put your money where your model is

Read more

If you’ve been in marketing for a very long time, you can fill a book with how the marketing sector changed because of the internet. Not so long ago, money was spent on billboards, television commercials and all kinds of other ways to present your brand to potential customers. Estimating the impact of each of these billboards and TV commercials required some statistical modeling and even those come with confidence intervals.

Sounds interesting? Learn more during our free e-commerce lunch session on March 7th.


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It's more than digital, it's your business
The Reference is nothing without its customers. Carglass is the car window repair and replacement specialist for whom we've built a fully responsive Sitecore website. Read more about this client.