Analytics & Data

It is all about finding those pockets of opportunity that are hidden in the data.


The Reference has a long history in web analytics expertise. From KPI definition over implementation & configuration to data analysis & reporting: our specialists have been consulting our customers for years.  But things only got really interesting the moment Big Data came into the market & data analysis tools started growing exponentially.

Our fast growing team of data experts is equipped and trained to guide you in your next data project.  We help you develop a data strategy & architecture, build a data warehouse & ETL set-up and create & analyze an automated reporting.  

Because it is our firms belief that truly genius marketing resides in the center of performance, creativity & data, our data specialists are integrated within our digital marketing team.   We aim to make data actionable and turn it into outstanding results. 


  • Data strategy & consultancy
  • Web Analytics implementation & configuration
  • Setup data solution architecture
  • Digital Business Intelligence & Analysis
  • Dashboarding & automated reporting


Ready to plunge into a data adventure together with us?  Our data experts are ready to guide & assist you in getting tangible returns on all of your data investments. 

Would you like to discuss your project?

Feel free to contact us 

Filtered on Digital marketing All blog posts

Read our blogposts on Digital Marketing

Blog Digital marketing
Should Clubhouse be on your radar?

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The past few years, some new social media apps have been breaking into the top tier of mainstream platforms. After TikTok’s explosive growth, it seems like Clubhouse has become the next go-to app to capture people’s attention. Whenever a new platform gains popularity like this, the next question usually is: how can we create business value from this?
Blog Digital marketing
March 30 2021
The added value of Google Analytics 4

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While millions of businesses rely on Google Analytics to understand customer preferences and optimize conversions, only a small fraction of them have taken the initiative to transition to Google’s newest tracking technology. Google has released Google Analytics 4 (GA4), a revolutionary solution that is engineered for a new generation of data analysis.
Blog Digital marketing
March 9 2021
Collaborative intelligence: empowering the human element in machine learning technologies

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When adapting your business to a changing digital landscape, automation can support you in a variety of ways. For example: through machine learning, you will be able to manage your online advertising more efficiently. It's important to understand that some things are better left to humans, and some things are managed more efficiently by an AI. In this blog entry, we'll explore that balance and how both can complement each other.
It's more than digital, it's your business
The Reference is nothing without its customers. Carglass is the car window repair and replacement specialist for whom we've built a fully responsive Sitecore website. Read more about this client.