Analytics & Data

It is all about finding those pockets of opportunity that are hidden in the data.


The Reference has a long history in web analytics expertise. From KPI definition over implementation & configuration to data analysis & reporting: our specialists have been consulting our customers for years.  But things only got really interesting the moment Big Data came into the market & data analysis tools started growing exponentially.

Our fast growing team of data experts is equipped and trained to guide you in your next data project.  We help you develop a data strategy & architecture, build a data warehouse & ETL set-up and create & analyze an automated reporting.  

Because it is our firms belief that truly genius marketing resides in the center of performance, creativity & data, our data specialists are integrated within our digital marketing team.   We aim to make data actionable and turn it into outstanding results. 


  • Data strategy & consultancy
  • Web Analytics implementation & configuration
  • Setup data solution architecture
  • Digital Business Intelligence & Analysis
  • Dashboarding & automated reporting


Ready to plunge into a data adventure together with us?  Our data experts are ready to guide & assist you in getting tangible returns on all of your data investments. 

Would you like to discuss your project?

Feel free to contact us 

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Blog Digital marketing
February 18 2020
Automation in SEA: A wolf in sheep's clothing?

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For seven years, Friends of Search is the not to be missed Search Engine Marketing conference in the Benelux. As a Belgium-based agency, we really didn’t want to miss out on the first ever Friends of Search in Belgium. Packed with fascinating new insights, the event is a great opportunity to get up to speed with innovations in search engine marketing. In this blog, we gladly run you through everything we learned about Search Engine Advertising (SEA) during the event.
It's more than digital, it's your business
The Reference is nothing without its customers. Melexis is the stock market-listed global player in the semi-conductor and sensors industry for whom we facilitated future company growth by updating the brand, building the completely new corporate website and giving shape to the use of online channels. Read more about this client.