Conversion Optimization

Small optimizations within your digital conversion funnel potentially represent huge cost savings in your media budgets.  We pursue the end goal of your project. This means we will not only fill up your conversion funnel, but will also improve it. 


We are all sentimental creatures and therefore a big part of our conversion decisions are based on emotion and the presence or absence of friction. The Reference strongly believes in User Experience as an important expertise that is based on eliminating friction of our digital interfaces. We base this elimination process on common learnings and documented psychological responses.

However, we don’t want to “think”. We want to “know”.  For that reason, our conversion experts have built a conversion optimization methodology that consists of using data analysis and live testing alternatives to detect opportunities. This approach guarantees a gradual increase of conversions over time. 


  • Web analytics audit 
  • A/B & Multivariate testing 
  • User testing in controlled environment 
  • Session recording & heat mapping 
  • Hands-on design & UX enhancements
  • Reporting & continuous optimization


Our experts are happy to assist you at every step of the way.  Together we will uncover the main areas of optimization within your conversion funnel and install a methodology, which will steadily optimize your conversion rates. 

Would you like to discuss your project?

Feel free to contact us


The self-service platform ‘Mijn OZ’, which is the central hub for online service to OZ customers, has been highly optimized in experience and personalization.

Sophie Meert, E-business manager at OZ

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The Reference is nothing without its customers. Carglass is the car window repair and replacement specialist for whom we've built a fully responsive Sitecore website. Read more about this client.