Menu
the REFERENCE

Conversion Optimization

Small optimizations within your digital conversion funnel potentially represent huge cost savings in your media budgets.  We pursue the end goal of your project. This means we will not only fill up your conversion funnel, but will also improve it. 

HUMAN EXPERTISE PUT TO THE TEST BY TECHNOLOGY

We are all sentimental creatures and therefore a big part of our conversion decisions are based on emotion and the presence or absence of friction. The Reference strongly believes in User Experience as an important expertise that is based on eliminating friction of our digital interfaces. We base this elimination process on common learnings and documented psychological responses.

However, we don’t want to “think”. We want to “know”.  For that reason, our conversion experts have built a conversion optimization methodology that consists of using data analysis and live testing alternatives to detect opportunities. This approach guarantees a gradual increase of conversions over time. 

CONVERSION OPTIMIZATION EXPERTISE 

  • Web analytics audit 
  • A/B & Multivariate testing 
  • User testing in controlled environment 
  • Session recording & heat mapping 
  • Hands-on design & UX enhancements
  • Reporting & continuous optimization

WHAT CAN THE REFERENCE DO FOR ME

Our experts are happy to assist you at every step of the way.  Together we will uncover the main areas of optimization within your conversion funnel and install a methodology, which will steadily optimize your conversion rates. 

Would you like to discuss your project?

Feel free to contact us

OZ

The self-service platform ‘Mijn OZ’, which is the central hub for online service to OZ customers, has been highly optimized in experience and personalization.

Sophie Meert, E-business manager at OZ

Read more

Filtered on Digital marketing All blog posts

Read our blogposts on Digital Marketing

Blog Digital marketing
February 18 2020
Automation in SEA: A wolf in sheep's clothing?

Read more
For seven years, Friends of Search is the not to be missed Search Engine Marketing conference in the Benelux. As a Belgium-based agency, we really didn’t want to miss out on the first ever Friends of Search in Belgium. Packed with fascinating new insights, the event is a great opportunity to get up to speed with innovations in search engine marketing. In this blog, we gladly run you through everything we learned about Search Engine Advertising (SEA) during the event.
Blog Digital marketing
February 14 2020
4 ways to survive in a zero-click world

Read more
Friends of Search is the event for SEO and SEA specialists in the Benelux. For the first time the event took place in Brussels and of course we didn’t want to miss it! With several major speakers, it was a successful edition from which we would love to share the SEO key insights with you.
top
It's more than digital, it's your business
The Reference is nothing without its customers. Carglass is the car window repair and replacement specialist for whom we've built a fully responsive Sitecore website. Read more about this client.