Conversion Optimization

Small optimizations within your digital conversion funnel potentially represent huge cost savings in your media budgets.  We pursue the end goal of your project. This means we will not only fill up your conversion funnel, but will also improve it. 


We are all sentimental creatures and therefore a big part of our conversion decisions are based on emotion and the presence or absence of friction. The Reference strongly believes in User Experience as an important expertise that is based on eliminating friction of our digital interfaces. We base this elimination process on common learnings and documented psychological responses.

However, we don’t want to “think”. We want to “know”.  For that reason, our conversion experts have built a conversion optimization methodology that consists of using data analysis and live testing alternatives to detect opportunities. This approach guarantees a gradual increase of conversions over time. 


  • Web analytics audit 
  • A/B & Multivariate testing 
  • User testing in controlled environment 
  • Session recording & heat mapping 
  • Hands-on design & UX enhancements
  • Reporting & continuous optimization


Our experts are happy to assist you at every step of the way.  Together we will uncover the main areas of optimization within your conversion funnel and install a methodology, which will steadily optimize your conversion rates. 

Would you like to discuss your project?

Feel free to contact us


The self-service platform ‘Mijn OZ’, which is the central hub for online service to OZ customers, has been highly optimized in experience and personalization.

Sophie Meert, E-business manager at OZ

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Read our blogposts on Digital Marketing

Blog Digital marketing
July 11 2019
Sitecore Personalization: the What, How and Why

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Let’s be honest… showing the same content to every website visitor is a bit like serving the same meal for dinner every day. And for breakfast and lunch. Today’s digital marketing is all about context. The more you know about the context of your visitor, the more relevant you can make the experience. But how do you make this happen?
Blog Digital marketing
June 25 2019
Increase your keyword coverage with Dynamic Search Ads

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Every second 63.000 searches pass through Google Search. That translates to an unfathomable amount of keywords, which companies can use in their targeting when selling products and services through search ads. This means that it would be extremely labour-intensive  – not to say impossible – to manually implement and maintain all the keywords that people use on a daily basis and that are  - on top of that - relevant to your business in your search campaigns. However, the fact that you target a specific set of  keywords in your standard search campaigns, doesn’t mean that you should miss out on the huge untapped potential of relevant traffic that falls outside of your targeting. This is where Dynamic Search Ads can bring salvation!
Blog Digital marketing
June 4 2019
Google Retail Seasonal Summit

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On May 28, The Reference went to Google's Retail Seasonal Summit. We gathered best practices and insights on seasonal events and got up to speed with the latest innovations at Google. Because being well-prepared should result in successful & future-proof campaigns.
It's more than digital, it's your business
The Reference is nothing without its customers. Melexis is the stock market-listed global player in the semi-conductor and sensors industry for whom we facilitated future company growth by updating the brand, building the completely new corporate website and giving shape to the use of online channels. Read more about this client.