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Search Engine Advertising

With Search Engine Advertising we guide your visitors quickly and efficiently to your website through search engines.

Depending on your goals, we will focus your campaigns on:

  • More visitors
  • Higher quality of visitors

  • More conversions (eg. Purchases or contact requests)

  • Lower cost-per-click and conversion

Google Adwords

Adwords is Google's Online Advertising platform. Google Adwords offers you some simple options like plain text ads to be used in Google’s search engine or for example, banner ads on the Google Display Network. However, there are also sophisticated campaigns: Google Shopping campaigns, mobile advertising, engagement ads or video advertising.

With Google Adwords you work very specific towards certain objectives, each with a customized advertising mix. Branding, e-commerce or lead generation campaigns each benefit from their own specific ad size, targeting, and KPIs. The Reference therefore focuses for each campaign on maximizing efficiency within its own specific framework. We are an official Google Adwords Certified Partner and have a team of certified Adwords consultants who help you get started with:

  • set-up of a good account structure.

  • setting ad extensions.
  • managing ad planning.
  • account, ads & targeting optimization.
  • introduction the latest Adwords features.
  • usage of mobile advertising.
  • directing more quality visitors and conversions.
  • customized reporting of your SEA results.
  • knowledge sharing via Adwords trainings.

Would you like to rely on a certified Google partner to optimize your existing AdWords account? Are you considering taking your first steps in Google Adwords? Contact The Reference for all specific questions.

Bing Advertising

When you think of search engine optimization, you’ll probably immediately think of Google. But Google is not the only search engine. Some of your (potential) customers use Bing to land on your site. Even though Google is still much larger than Bing, it is important not to bet on one horse and to examine all opportunities. You can assume that you are missing out on some potential if you have made taken care of your presence in Bing. If your competitors do so, they will take all the benefits.
Did you know that, since Bing is currently a lot smaller than Google,

  • Bing is less crowded by the competitors in your market or industry?
  • It is cheaper and easier to obtain top positions?

Results also show that people who come to your site via Bing convert more quickly.
Sounds like music to your ears, right?

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It's more than digital, it's your business
The Reference is nothing without its customers. Carglass is the car window repair and replacement specialist for whom we've built a fully responsive Sitecore website. Read more about this client.