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Strategy and Consultancy

Integrating digital into the core of your business has become imperative. We help you transform the forces of digital to sustainable results.

Digitisation is continuing unabatedly. This brings along threats and opportunities.

Every day sees a host of new possibilities to communicate with your customers, deliver them your services and perform transactions.

This creates ever increasing expectations from your customers while the competition lurks in every corner.

We help you take the right decisions during this essentially permanent digital transformation.

Because The Reference took the time to understand our company, our culture and our ambitions, our collaboration delivered a long-term result that will actively support Melexis’ growth in the coming years.

Françoise Chombar, CEO Melexis

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Jules Destrooper

The Reference Antwerp developed a brand new website for Biscuterie Jules Destrooper. The result is astonishing and the whole team is, quite rightfully, extremely proud of it. It all started with... a cookie. Not only did it inspire the web design, but also the user experience. Design is Dead/The Reference took care of the whole package: from photography to design to development. 

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Blog Strategy and consultancy
January 10 2018
The Reference on top of “Positioning”

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An old wrestling expression says that you can’t get pinned when you’re on top.

Being consultants we constantly read interesting books, try out promising techniques and follow new courses to stay on top of things so you, our customers, stay on top and don’t get pinned down.

This week we take a look at “Positioning - The Battle for Your Mind” by Al Ries and Jack Trout, a golden oldie and fun read that is, surprisingly enough and despite its outdated examples, still relevant. What did we learn from it?

Blog Strategy and consultancy
December 14 2017
The Bot Chronicles S01E09: Domains, Contexts, Intents and Entities

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In episode 7 of this series we covered step 3 of our discovery phase in bot development (how to define our bot fuctionality). But we stopped short on it and left out the whole concept of domains, contexts, intents and entities. In episode 8 I gave you all a quick scare, and now I'm back to finish off what I started in episode 7.

In this episode we'll dive head-first into the concept of domains, contexts, intents and entities. 
 
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It's more than digital, it's your business

The Reference is nothing without its customers. This is a gauntlet of our international customer Ansell, the global leader in protective solutions, for whom we made sales apps, have built the global website and set up specific marketing campaigns today.

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