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Strategy and Consultancy

Integrating digital into the core of your business has become imperative. We help you transform the forces of digital to sustainable results.

Digitisation is continuing unabatedly. This brings along threats and opportunities.

Every day sees a host of new possibilities to communicate with your customers, deliver them your services and perform transactions.

This creates ever increasing expectations from your customers while the competition lurks in every corner.

We help you take the right decisions during this essentially permanent digital transformation.

Because The Reference took the time to understand our company, our culture and our ambitions, our collaboration delivered a long-term result that will actively support Melexis’ growth in the coming years.

Françoise Chombar, CEO Melexis

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5 easy steps to understanding context marketing

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The importance of content in your marketing campaigns is a subject that’s been extensively written about, analyzed and proven to be the major differentiator when it comes to digital. There’s a reason the expression “Content is king” never gets old. But content on its own has no value. The only real measure of value when it comes to content is from the person that is consuming it – its relevance and its impact. When we think of content, we shouldn’t ask ourselves only how to do it better, but how to do it differently. How do we improve the customer experience and communicate with our audience on their preferred channels and within the right context of each interaction?

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It's more than digital, it's your business
The Reference is nothing without its customers. Melexis is the stock market-listed global player in the semi-conductor and sensors industry for whom we facilitated future company growth by updating the brand, building the completely new corporate website and giving shape to the use of online channels. Read more about this client.

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