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BUSINESS STRATEGY

You too are wondering how to grow your business and stay relevant in this digital age.

You need a partner that is able to identify the right opportunities, helps you capture them and keeps delivering tangible business results.

But above all, you need a partner who knows what it means to execute on a strategy. As an integrated agency, The Reference delivers:

  • Strategic concepts that are realistic, yet ambitious;
  • Strategic roadmaps that are feasible on a marketing, technical and organizational level;
  • Strategies that are comprehensive: from the business perspective to the technical architecture, from market positioning to product development.

Our strategies are not just a checklist or a presentation. We deliver and execute on integrated, actionable roadmaps that match the rhythm of your organization

Because The Reference took the time to understand our company, our culture and our ambitions,  our collaboration has played an integral part in Melexis’ growth. Françoise Chombar, CEO Melexis

We work along two intertwined tracks:

  • Development and safeguarding of the long-term, strategic vision to achieve coherence in our efforts;
  • Hands-on, pragmatic, iterative programs to achieve clear business objectives.

We begin with extensive off- and on-line research, thorough end customer interviews and market and competitive analysis. A mutual understanding of your business, your customers and the market realities is a core requirement of success.

Research helps us find digital opportunities. But in order really capture these, we need a Service Design mindset. It is our role to help you think across departmental boundaries, from the outside-in, customer-first. We help lay bare the pain points and opportunities in the customer journey.

With that radically customer-centric mindset, together we create customer interactions, internal processes and systems

The next level of our collaboration is the coherent design of the complete customer experience. We help you select the right tools and solutions to keep winning the hearts and minds of your customers.

Designing the change together is one thing, realizing it is another You’ll need our experts to manage this change and move your whole business to the next level.

In short, our collaborations are the fuel of a workable digital transformation


Because The Reference took the time to understand our company, our culture and our ambitions, our collaboration delivered a long-term result that will actively support Melexis’ growth in the coming years.

Françoise Chombar, CEO Melexis

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Jules Destrooper

The Reference Antwerp developed a brand new website for Biscuterie Jules Destrooper. The result is astonishing and the whole team is, quite rightfully, extremely proud of it. It all started with... a cookie. Not only did it inspire the web design, but also the user experience. Design is Dead/The Reference took care of the whole package: from photography to design to development. 

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Read our blogposts about strategy & consultancy

Blog Strategy and consultancy
May 16 2019
Data consultancy is ‘data science with a baseball bat’

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After digitalisation and digital transformation, data is the new hero on the playing field. A logical step when it comes to evolving towards an optimal customer experience. Companies are therefore looking for various different data profiles. In addition, agencies and consultancy firms are attaching greater importance to this in their current approach and services.

As a result, buzzwords are often bandied about and certain terms are misused or taken out of context. Translating data into practical business value is not always straightforward. At The Reference, we therefore use the term 'data consultant' as we place the emphasis on the broader picture and offer more concrete guidance according to the needs of our clients.

Our Senior Data Consultant Roel Peters and Data Consultant Senne Vermassen clarify a few things below.

Blog Strategy and consultancy
April 8 2019
Curious to find out what exactly a Growth Coach is?

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The Reference has had a Growth Coach since the beginning of 2019.
‘A what?’ you may ask. The Growth Coach is a senior consultant who coaches enthusiastic young marketeers, helping them to take their digital marketing skills to the next strategic level. Compare it to a ‘turbo’ button you can push to make these enthusiastic marketeers have a valuable impact on your business even faster.

Birgit De Vries is our first Growth Coach, who set up the project with Birger Schrevens. The two of them are ideally placed to explain exactly how the whole thing works. 
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It's more than digital, it's your business
The Reference is nothing without its customers. Melexis is the stock market-listed global player in the semi-conductor and sensors industry for whom we facilitated future company growth by updating the brand, building the completely new corporate website and giving shape to the use of online channels. Read more about this client.