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BUSINESS STRATEGY

You too are wondering how to grow your business and stay relevant in this digital age.

You need a partner that is able to identify the right opportunities, helps you capture them and keeps delivering tangible business results.

But above all, you need a partner who knows what it means to execute on a strategy. As an integrated agency, The Reference delivers:

  • Strategic concepts that are realistic, yet ambitious;
  • Strategic roadmaps that are feasible on a marketing, technical and organizational level;
  • Strategies that are comprehensive: from the business perspective to the technical architecture, from market positioning to product development.

Our strategies are not just a checklist or a presentation. We deliver and execute on integrated, actionable roadmaps that match the rhythm of your organization

Because The Reference took the time to understand our company, our culture and our ambitions,  our collaboration has played an integral part in Melexis’ growth. Françoise Chombar, CEO Melexis

We work along two intertwined tracks:

  • Development and safeguarding of the long-term, strategic vision to achieve coherence in our efforts;
  • Hands-on, pragmatic, iterative programs to achieve clear business objectives.

We begin with extensive off- and on-line research, thorough end customer interviews and market and competitive analysis. A mutual understanding of your business, your customers and the market realities is a core requirement of success.

Research helps us find digital opportunities. But in order really capture these, we need a Service Design mindset. It is our role to help you think across departmental boundaries, from the outside-in, customer-first. We help lay bare the pain points and opportunities in the customer journey.

With that radically customer-centric mindset, together we create customer interactions, internal processes and systems

The next level of our collaboration is the coherent design of the complete customer experience. We help you select the right tools and solutions to keep winning the hearts and minds of your customers.

Designing the change together is one thing, realizing it is another You’ll need our experts to manage this change and move your whole business to the next level.

In short, our collaborations are the fuel of a workable digital transformation


Because The Reference took the time to understand our company, our culture and our ambitions, our collaboration delivered a long-term result that will actively support Melexis’ growth in the coming years.

Françoise Chombar, CEO Melexis

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Jules Destrooper

The Reference Antwerp developed a brand new website for Biscuterie Jules Destrooper. The result is astonishing and the whole team is, quite rightfully, extremely proud of it. It all started with... a cookie. Not only did it inspire the web design, but also the user experience. Design is Dead/The Reference took care of the whole package: from photography to design to development. 

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Read our blogposts about strategy & consultancy

Blog Strategy and consultancy
October 21 2019
The Advantage of Digital Branding

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Let’s start with the question: “What is digital branding?” It’s a term that’s been thrown around a lot lately. But what exactly is it? We all know the principles of traditional branding. And at first, it might look as digital branding doesn’t differ a lot. But it does. It might be even better to see digital branding as an evolution of traditional branding, as they both share a lot of characteristics.
Blog Strategy and consultancy
October 1 2019
You don't know what your customers want, do you?

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To stay relevant in a digital world, your organization needs to be resilient and always prepared for change. B2B buyers, who are researching business challenges, do their research 68.5% of the time exclusively online. Only 31.5% is using traditional channels.* It is therefore imperative that your digital channels need to be fully aligned with your customers’ goals and contexts. To stand out in today’s markets, organizations must show deep understanding of their customers’ needs and offer compelling digital services that cater to these needs. But where to start?
Blog Strategy and consultancy
June 27 2019
Three ways how connected systems improve customer experience

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We all know the customer experience impacts the bottom line. Experience influences the decision to become a customer, remain a customer or recommend you to other people.

The customer experience is a direct result of how a business has designed its systems and processes. In other words: the backstage dictates what happens on the front stage.

Connecting these backstage systems and processes can dramatically improve the customer experience.

 
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It's more than digital, it's your business
The Reference is nothing without its customers. Carglass is the car window repair and replacement specialist for whom we've built a fully responsive Sitecore website. Read more about this client.