Strategy and Consultancy

An old wrestling expression says that you can’t get pinned when you’re on top. Being consultants we constantly read interesting books, try out promising techniques and follow new courses to stay on top of things so you, our customers, stay on top and don’t get pinned down. This week we look at the excellent Dutch book by Harrie Van Rooij with the loosely translated title “Stop communicating! Why communication often fails and what you can do to change that”. I truly recommend reading it, here’s what we’ve learned from it.

Thinking about it, the title of this piece could as well have been the other way around. Everyone is talking about GDPR these days, but how does that fit in with the big trend of context marketing? As responsible for both marketing and privacy policies at The Reference, it pains me to say that it is all about finding the middle ground. Something that I’m sure no privacy lawyer wants to hear. There is no middle ground when it comes to the law. However, my marketing heart bleeds if I cannot use all my precious tools to their fullest. Where to go from here and how to cope with this new dual reality? 

Thinking about it, the title of this piece could as well have been the other way around. Everyone is talking about GDPR these days, but how does that fit in with the big trend of context marketing? As responsible for both marketing and privacy policies at The Reference, it pains me to say that it is all about finding the middle ground. Something that I’m sure no privacy lawyer wants to hear. There is no middle ground when it comes to the law. However, my marketing heart bleeds if I cannot use all mu precious tools to their fullest. Where to go from here and how to cope with this new dual reality?