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Branding: discover who you really are.

What is your brand DNA?

Your brand is one of your most important assets. It's your primary means of communicating with the outside world.

The Reference is your brand's safe haven. Brands trust us with their digital communication, because they know we will keep taking care of them.

For many brands, digital is a jungle. The virtually unlimited amount of channels offer plenty of opportunities, but it's hard not to get lost.

It's not a good idea to apply branding too strictly, as each channel has its own peculiarities. When applied too broadly and generalistic, branding loses its effectiveness.

The Reference develops a framework for (digital) branding that makes it practical and easy to answer questions such as:

  • What tone-of-voice should we use on Facebook?
  • How can I make sure our online ad campaigns are coherent with our email marketing?
  • What kind of visual supports should we use on social media?

The framework is delivered in the form of a brand house. It allows you to express your brand across each channel in a coherent fashion without losing its effectiveness. This methodology also leads to the establishment of a new or updated corporate identity.

Need help? Ask our consultants.

We are very happy with the end result of the new DELA.be website. The passion, commitment, perseverance and wide range of expertise of the team at The Reference confirms that they are the right digital partner for us, now and in the future; a partner who can support us from digital strategy to implementation and further optimisation of our services. - An Van Sande, Corporate Marketer DELA

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Filtered on Strategy and consultancy All blog posts

Read our blogposts about strategy & consultancy

Blog Strategy and consultancy
March 30 2018
The Reference on top of instilling a behavioral change in your audience

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An old wrestling expression says that you can’t get pinned when you’re on top. Being consultants we constantly read interesting books, try out promising techniques and follow new courses to stay on top of things so you, our customers, stay on top and don’t get pinned down. This week we look at the excellent Dutch book by Harrie Van Rooij with the loosely translated title “Stop communicating! Why communication often fails and what you can do to change that”. I truly recommend reading it, here’s what we’ve learned from it.

 
Blog Strategy and consultancy
February 26 2018
It’s all about context marketing these days, but what about privacy?

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Thinking about it, the title of this piece could as well have been the other way around. Everyone is talking about GDPR these days, but how does that fit in with the big trend of context marketing? As responsible for both marketing and privacy policies at The Reference, it pains me to say that it is all about finding the middle ground. Something that I’m sure no privacy lawyer wants to hear. There is no middle ground when it comes to the law. However, my marketing heart bleeds if I cannot use all my precious tools to their fullest. Where to go from here and how to cope with this new dual reality? 

Blog Strategy and consultancy
February 15 2018
It’s all about context marketing these days, but what about privacy?

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Thinking about it, the title of this piece could as well have been the other way around. Everyone is talking about GDPR these days, but how does that fit in with the big trend of context marketing? As responsible for both marketing and privacy policies at The Reference, it pains me to say that it is all about finding the middle ground. Something that I’m sure no privacy lawyer wants to hear. There is no middle ground when it comes to the law. However, my marketing heart bleeds if I cannot use all mu precious tools to their fullest. Where to go from here and how to cope with this new dual reality? 

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It's more than digital, it's your business
The Reference is nothing without its customers. Melexis is the stock market-listed global player in the semi-conductor and sensors industry for whom we facilitated future company growth by updating the brand, building the completely new corporate website and giving shape to the use of online channels. Read more about this client.

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