Strategy by topic

Whether it's about developing a decision making framework for multichannel initiatives, establishing objective parameters for the success of content marketing or finding out how mobile channels can help improve your business, you'll need a strategic perspective to achieve sustainable and attainable results.

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Blog Strategy and consultancy
February 27 2020
Why you should hire an On-Site expert

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It’s not always easy to find the right employee for your team. Someone that truly fits the part. But don’t worry, we can help you find the right person with the particular knowledge and expertise you’re looking for. Hiring a consultant of The Reference On-Site comes with multiple advantages. We’ve selected 4 for you.
Blog Strategy and consultancy
January 20 2020
Want to reach millennials? Then hire one!

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Millennials. They’re described as the privileged snowflake generation that doesn’t live to work and wants more free time than the average retiree. Yet, none of that is true. They’re just a new generation with its own standards, hopes and worldviews. Of course, as a business that means you’ll need different tactics to approach them, which often seems to be a very complex matter for brands that consolidated during the generation of the baby boomers or generation X.


The self-service platform ‘Mijn OZ’, which is the central hub for online service to OZ customers, has been highly optimized in experience and personalization.

Sophie Meert, E-business manager at OZ

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Filter our references Strategy and Consultancy All references

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Jules Destrooper

The Reference Antwerp developed a brand new website for Biscuterie Jules Destrooper. The result is astonishing and the whole team is, quite rightfully, extremely proud of it. It all started with... a cookie. Not only did it inspire the web design, but also the user experience. Design is Dead/The Reference took care of the whole package: from photography to design to development. 

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It's more than digital, it's your business
The Reference is nothing without its customers. Melexis is the stock market-listed global player in the semi-conductor and sensors industry for whom we facilitated future company growth by updating the brand, building the completely new corporate website and giving shape to the use of online channels. Read more about this client.