Content Strategy

Content Marketing has been around longer than you think.

Relevance in advertising has been a concern ever since the first ad appeared.

Digital has increased the demand for relevance. Customers are annoyed by intrusive ads (witness the rise of adblockers) and at the same time they insist on more in-depth and personalised information and services. 

Succesful content marketing is a matter of relevance. 

Content strategie

"The Furrow", content marketing from 1895.

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience, and ultimately, to drive profitable consumer action. 

Content marketing is about relevance. It is at the basis of our approach:

  • Curating and creating the right content for the right audience (based on research into trends, online behaviour, ...);
  • Choosing the right distribution channels (paid, owned and earned), defining global and channel-specific KPI's and fitting them into the customer lifecycle;
  • Continuous evaluation and optimisation of content marketing efforts (contribution to business objectives, surveying the competition, ...).

The Reference helps you define your content marketing strategy and provides the means to execute on it. This can be done On-Site of via a select team of online marketeers at The Reference.

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Blog Strategy and consultancy
February 27 2020
Why you should hire an On-Site expert

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It’s not always easy to find the right employee for your team. Someone that truly fits the part. But don’t worry, we can help you find the right person with the particular knowledge and expertise you’re looking for. Hiring a consultant of The Reference On-Site comes with multiple advantages. We’ve selected 4 for you.
Blog Strategy and consultancy
January 20 2020
Want to reach millennials? Then hire one!

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Millennials. They’re described as the privileged snowflake generation that doesn’t live to work and wants more free time than the average retiree. Yet, none of that is true. They’re just a new generation with its own standards, hopes and worldviews. Of course, as a business that means you’ll need different tactics to approach them, which often seems to be a very complex matter for brands that consolidated during the generation of the baby boomers or generation X.
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The Reference is nothing without its customers. Melexis is the stock market-listed global player in the semi-conductor and sensors industry for whom we facilitated future company growth by updating the brand, building the completely new corporate website and giving shape to the use of online channels. Read more about this client.